CBS Fall Premieres Soar With Multiplatform Viewing, ‘Matlock’ Premiere Reaches 16 Million Viewers

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Viewership for CBS’ fall premieres soared when accounting for streaming and delayed viewing, with the “Matlock” series premiere reaching nearly 16 million viewers.

After first debuting on Sept. 22, the “Matlock” series premiere reached 15.8 million viewers across linear and streaming platforms within its first 30 days, according to VideoAmp and CBS Research estimates and internal streaming data (CBS and Nielsen are currently in the midst of an ongoing contract dispute).

When accounting for the two encore airings of “Matlock’s” series premiere, the first episode of the Kathy Bates-led show scored 22.8 million multiplatform viewers.

As CBS debuted “Young Sheldon” spinoff series “Georgie & Mandy’s First Marriage” during its October premiere week, the series premiere of the Montana Jordan and Emily Osment-led series scored 10.6 million multiplatform viewers in its first seven days, up from the debut of the final season of “Young Sheldon” in February.

Likewise, the Season 2 premiere of “Tracker” reached 15.7 million multiplatform viewers in its first week, up 25% from its regular time period debut for Season 1. “Elsbeth” also improved over its Season 1 viewership, with the Season 2 premiere bringing in 10 million multiplatform viewers in its first seven days, up 19% from its Season 1 debut on Feb. 29.

On streaming platforms, which include Paramount+, CBS.com and the CBS App, “Matlock” scored CBS’ second-largest average minute audience (AMA) across seven days, behind only “Tracker” Season 1. Seven-day streaming viewership for “Georgie & Mandy’s First Marriage” was up 72% from last season’s premiere of “Young Sheldon,” while “NCIS: Origins” was up 53% compared to the last season premiere of “NCIS: Hawai’i.”

Returning series “Tracker” and “Elsbeth” also posted streaming viewership gains, with “Tracker” up 3% from its first regularly scheduled episode while “Elsbeth” was up 24% from its series premiere.

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