CBS All Access and Showtime’s OTT service now count more than 10 million subscribers between the two of them, Marc DeBevoise, CEO of CBS Interactive, said on Sunday.
That is up from the 8 million between the two the last time CBS reported subscriber numbers. CBS expects to have a combined 25 million subs by 2022.
The subscription streaming product, initially a way for non-TV subscribers to watch the CBS broadcast network, as well as the network’s catalog of shows like “The Brady Bunch” and “I Love Lucy,” debuted the day after HBO made its own announcement that it would also jump into the streaming space with HBO Now.
CBS All Access, now a subsidiary of ViacomCBS, is part of a multi-pronged streaming strategy which runs counter to other streaming competitors in the space.
ViacomCBS plans to keep its to main streaming offering separate, pollinating CBS All Access with content from Viacom networks like MTV and Nickelodeon while also beefing up its Showtime streaming service with Viacom’s Paramount films. In addition, the company has its supported streamer Pluto TV, the kids-oriented subscription service Noggin and BET+.
In the months to come, Quibi, NBCUniversal’s Peacock and HBO Max will hit the market, as well. Last November, both Apple and Disney launched their own direct-to-consumer products.
Read original story CBS All Access, Showtime Pass 10 Million Combined Subscribers At TheWrap