CANCELLATION OF VISIT MALAYSIA 2020 CAMPAIGN

HAIZATULZETY JAAFAR
KUALA LUMPUR, March 19 (Bernama) -- Following the announcement made by YB Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture (MOTAC) Malaysia on 18 March 2020 on the cancelation of Visit Malaysia 2020 (VM2020) campaign due to the COVID-19 outbreak with immediate effect, Malaysia Convention & Exhibition Bureau (MyCEB) will take the necessary action to abide by the government decision. Due to the Movement Control Order from 18 March 2020 to 31 March 2020 to curb the spread of COVID-19, the ministry had to freeze many tourism-related services, she said in a statement. “I urge the public to comply with social distancing as long as this Movement Control Order comes into force and receives information from legitimate sources. Let us pray that the well-being of this beloved nation can be restored as soon as possible,” stated YB Dato’ Sri Hajah Nancy Shukri. The measures taken, she added, was in line with the policy adapted by the National Security Council (NSC) and the Prime Minister’s Department on the Movement Control Order. Therefore, MyCEB would like to inform all industry partners to relook at all our marketing campaign and gradually remove VM2020 logo in all marketing collaterals and promotional items and replace it with Malaysia Truly Asia logo. MyCEB would also like to encourage all industry partners to take advantage of the stimulus package offered by the Government to our industry in this trying situation. “Let’s together pray for the COVID-19 situation to subside soon, and in the meantime, I would like to urge all industry players to adhere to MOTAC and MOH guidelines and procedures in curbing the virus from further spreading. We shall remain strong and begin to relook at our next strategy in making Malaysia a preferred business event destination as soon as the industry rebound,” expressed Dato’ Sri Abdul Khani, Chief Executive Officer of MyCEB. To find out more about MyCEB, visit www.myceb.com.my About MyCEB MyCEB was established in 2009 by Ministry of Tourism, Arts and Culture, Malaysia to further strengthen Malaysia’s business tourism brand and position for the international business events market. A non-profit organisation, MyCEB serves as a central hub to assist meeting and event planners to bid for and stage international business events in Malaysia and act as a conduit for national product development. MyCEB’s goal is to improve its rankings as an international meetings destination within International Congress and Convention Association (ICCA) and to grow business tourism arrivals to Malaysia. In December 2016, MyCEB mapped out the way forward for Malaysia in business events with the launch of ‘Malaysia’s Business Events Roadmap: Charting Malaysia’s Journey to 2020 and Beyond’. In helping to power Malaysia’s knowledge and creative economy, the business events roadmap will lay the groundwork, set up and manage the platforms for collaboration and support the development of strong local hosts. For more information, please visit www.myceb.com.my and follow us on www.facebook.com/MyCEB, Twitter (@MyCEB) and Instagram/MyCEB SOURCE: Malaysia Convention & Exhibition Bureau (MyCEB) FOR MORE INFORMATION, PLEASE CONTACT: Name: Farah Annesa bt Jasmi PR & Communications Malaysia Convention & Exhibition Bureau (MyCEB) Tel: +603 2264 3059 Email: annesa@myceb.com.my Website: www.myceb.com.my #myceb --BERNAMA