'Call of Duty: Mobile' posts 100m downloads, sets launch week record

'Call of Duty: Mobile' launched worldwide across iOS and Android on October 1

The latest portable edition of console and computer game blockbuster franchise "Call of Duty" did so well in its first week that it's the biggest mobile game launch to date, per a report from industry analyst Sensor Tower.

With 100 million downloads worldwide over the course of its seven days of availability, October 1 debut "Call of Duty: Mobile" is currently the biggest mobile game launch ever.

Those first week numbers nudge it ahead of "Mario Kart Tour," releeased only the previous week, and with an estimated 90 million downloads over an equivalent period of time.

By comparison, "COD: Mobile" genre rivals "PUBG Mobile" and "Fortnite," both of which are oriented around a last-person-standing or last-team-standing battle royale format that a "COD: Mobile" mode contains, accumulated 28 million and 22.5 million downloads during their first weeks.

Of note is that unlike its rivals, "Call of Duty: Mobile" launched worldwide across Android and iOS simultaneously, to the exclusion of China, Vietnam and Belgium.

Conversely, February 2018's "PUBG Mobile," a derivative of computer and console game "PlayerUnknown's Battlegrounds," debuted in China before releasing worldwide a month later.

The mobile version of "Fortnite," which offers shared multiplayer sessions with players on console and computer, debuted for iOS only as a beta version in March 2018, launched in full in April, and then on Android four months down the line.

Back in 2016, "Pokémon Go" had made waves with its launch week downloads of 10 million.

As well as posting bigger first-week numbers, "Call of Duty: Mobile" appears to be enjoying a better conversion rate in terms of revenue.

Offering a selection of alternative cosmetics, experience upgrades, loot boxes and a Premium Pass, it accrued an estimated US $17.7 million over the time period for an average gross of 17 cents per download, Sensor Tower observed.

"Fortnite," which also had in-app purchases active at launch, managed around 10 cents per download ("PUBG Mobile" did not have in-app purchases available at launch).