Brooklyn and Bailey McKnight Share 1 Way Content Will Change When Brooklyn Is a Mom: '2 Different Lives' (Exclusive)

The identical twin sisters spoke to PEOPLE about their Scotch-Brite sweepstakes partnership, which encourages fans to open up about their messier moments

<p>Brooklyn and Bailey McKnight</p> Brooklyn and Bailey McKnight.

Brooklyn and Bailey McKnight

Brooklyn and Bailey McKnight.

Twin sisters Brooklyn and Bailey McKnight have been sharing their lives online for over a decade, and they're not planning to stop as their individual lives veer in different directions.

While speaking to PEOPLE about their sweepstakes partnership with Scotch-Brite, the 24-year-old influencers looked back on their years of creating content and how it's evolved recently, especially as Brooklyn prepares to welcome her first child, a baby boy.

Over the course of her pregnancy so far, the expecting mom-to-be has given their social media followers glimpses into some exciting milestones, like her sex reveal celebration in July and "This is my first rodeo" -themed baby shower in October.

While Brooklyn plans to continue bringing her followers along for the ride after her son arrives, she doesn't expect to pivot completely into parenting content, especially since she and Bailey share an online presence. Their posts will continue showing both of their lives in tandem, without either sister dominating the space.

<p>Brooklyn and Bailey McKnight</p> Brooklyn and Bailey McKnight.

Brooklyn and Bailey McKnight

Brooklyn and Bailey McKnight.

Related: YouTubers Brooklyn and Bailey McKnight Reveal One Twin Is Pregnant! Fans Guess Who's Expecting Their First Baby

"I do think that is kind of what draws people into our content sometimes is that there are two perspectives. There are kind of two people and two lives being lived on one account," Brooklyn tells PEOPLE. "If someone can't necessarily relate to the place that I am at right now having kids and kind of that experience, then they probably can relate to Bailey and her just being married and having fun and traveling and doing all these fun things."

The McKnight sisters are also keenly aware of their viewership, and since starting on YouTube in 2013, they've watched their followers grow up alongside them. Brooklyn says that when she got pregnant, she felt like "a portion of our audience" did as well.

"We're all going through these experiences together," she explains. When it comes to their social media activity, the soon-to-be parent is primarily concerned with "maintaining that realness" that's brought in millions of subscribers and followers over the years.

<p>Brooklyn and Bailey McKnight</p> Brooklyn and Bailey McKnight.

Brooklyn and Bailey McKnight

Brooklyn and Bailey McKnight.

Related: YouTubers Brooklyn and Bailey McKnight Confirm Brooklyn Is Pregnant, Expecting First Baby: ‘The Secret Is Out!’

"It's still going to have reminiscent pieces of what was before and it's going to have new pieces of what it's now, and it just kind of is always ever-changing. But that's the fun part about our content," Brooklyn adds.

While Bailey has yet to become a mom herself, she says she's excited to become an aunt and tell that side of the story online.

"You can be a mom and still have different hobbies or you could be someone without kids and have nephews and nieces that you love and interact with a lot. It's really an interesting mix. Our audience knows ... it's two different lives" Bailey tells PEOPLE. "I do content that's relatable to my life. Brooklyn does content that's relatable to hers and we're part of each other's lives."

<p>Brooklyn and Bailey McKnight</p> Brooklyn and Bailey McKnight.

Brooklyn and Bailey McKnight

Brooklyn and Bailey McKnight.

Related: Pregnant Youtuber Brooklyn McKnight Shares the Moment She Told Her Twin Bailey She's Expecting

Working with Scotch-Brite, the sisters have fully leaned into their relatability as creators. They've partnered with the brand to open a sweepstakes, which fans can enter by sharing videos about their messy stories that helped them look on the “Brite Side” by Oct. 31.

Still, as confident as the influencers feel about sharing their slip-ups and mistakes on the internet, Brooklyn says she and her husband are already setting some boundaries when it comes to sharing their son's life online.

"Obviously motherhood and being pregnant, that is something I can bring into our content and talk a lot about," she notes. "I think that can continue after the baby is born, but the focus is probably going to be more on me ... and a little bit less focused on the baby himself."

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Read the original article on People.