STORY: Rosa worked on the organising committees for the 2014 World Cup in Brazil and the 2016 Olympic and Paralympic Games held in Rio de Janeiro.
She was also involved in architecture projects for this year's World Cup in Qatar.
Rosa, 33, will be tasked with creating 15 development centres with money earned by Brazil when it hosted the 2014 World Cup.
She will also oversee an expansion of the Granja Comary headquarters where the Brazilian national side prepares for international matches and World Cups, said the globoesporte website.
CBF president Ednaldo Rodrigues said Rosa's promotion to Director of Assets would act as an incentive to others.