Brazil teens give World Cup stickers to poor kids

STORY: These Brazilian teens are bringing the World Cup sticker craze to poor children

Location: Sao Paulo, Brazil

They’re giving prized collectible stickers of their favorite soccer stars

to underprivileged kids ahead of the tournament

[Allan Cohen, Project founder]

“The stickers are very expensive and it’s something that every Brazilian should do because it’s very nice. So, I think everybody has the right to fill their album with the stickers."

The full album of stickers would cost at least $108

nearly a month's wages for some Brazilian families

Cohen: ‘’It doesn’t have a price to see the smiles on their faces.’’

[Ana Julia, Student]

“Actually, I've never bought any because we literally don't have any money."

The charitable initiative has gone viral and gained support from players