STORY: These Brazilian teens are bringing the World Cup sticker craze to poor children
Location: Sao Paulo, Brazil
They’re giving prized collectible stickers of their favorite soccer stars
to underprivileged kids ahead of the tournament
[Allan Cohen, Project founder]
“The stickers are very expensive and it’s something that every Brazilian should do because it’s very nice. So, I think everybody has the right to fill their album with the stickers."
The full album of stickers would cost at least $108
nearly a month's wages for some Brazilian families
Cohen: ‘’It doesn’t have a price to see the smiles on their faces.’’
[Ana Julia, Student]
“Actually, I've never bought any because we literally don't have any money."
The charitable initiative has gone viral and gained support from players