Brazil’s Globo Proclaims ‘The Future is Female’ with Women-Centric MipTV Slate as its Reformats Classics
Brazilian network giant Globo has presented at MipTV part of its programming strategy for the future as it is still ravaged by the COVID-19 pandemic hitting a peak of 4,200 deaths in one day this week. Strenuous as the new health and security protocols have been for the entire industry – the production slow down is clear from Globo’s slate- the media and ever more technology giant has still much to show off as its content and premium SVOD platform Globoplay evolve in line with key trends shaping the market and indeed society at large. Two takes on Globo’s MipTV lineup:
Drilling Down on Gender Issues
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Globo’s MipTV slogan “The future is female” was born out by both its drama and factual lineup. Gender issue dramas have become a staple of the Brazilian network in the past few years with “A Woman’s Fate” being the latest addition to Globo originals taking in titles such as “Aruanas” and “A Mother’s Love.” Its doc series continue this trend, featuring a more diverse, feminine and inclusive content.
The doc series “Marielle,” for instance, investigates the murder of politician Marielle Franco, gunned down alongside her driver Anderson Gomes after gaining fame for her activism as a black female leader and outspoken criticism of police brutality.
With a working title “Women are the Future,” another five-episode doc series follows the lives of three women in three different countries: Brazil, Island and Pakistan shaping up as an examination of the daily struggles women face across the world.
“On Behalf of God” investigates the sexual abuse and other crimes of a healer and medium called John of God, who through religious fanaticism and amassed power abused hundreds of women. The show tries as well to give space to the victims to speak out, finding solidarity in shared testimony.
New Formats for the Platform Age
Well aware of how studio streaming platforms are opening up new opportunities for dynamic formats, as the demand for digital content explodes, Globo is reformatting some of its modern classics, such as 2012’s record-breaking audience hit “Brazil Avenue” and 2015 fashion world set “Hidden Truths.” The first sold to 150 countries and ran to 157 episodes, the later weighed in with 50 episodes. Both have now been re-edited into more serialized content that can function on any platform, transforming “Brazil Avenue” into three forty episodes parts and bringing in “Hidden Truths” as a 12-episode show.
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