Last month, Brandless rolled out new essential oils, supplements, and superfood powders. Now the company is expanding on its skin-care and makeup tools, too. The brand just launched 11 new clean beauty products, nearly doubling its beauty offerings. (Related: This New Online Grocery Store Sells Everything for $3)
While 'clean' doesn't have a standardized definition in the beauty industry, Brandless has an ambitious take. The company has a list of 400 ingredients it won't use in any of its beauty products, including sulfates, parabens, phthalates, and synthetic fragrances, as well as hundreds of other ingredients that are less likely to be on your radar. In addition, all of Brandless' beauty products carry PETA's seal for being completely cruelty-free.
Best of all, you won't have to shell out for that clean label—all the new beauty products are $8 or less. The new launch includes their first makeup brushes, which are all vegan (here's what that really means) including a foundation brush, two fluffy powder brushes, and an eye and brow set with a mascara wand, brow comb, and eyeshadow brush. (Related: How to Make the Switch to a Clean, Nontoxic Beauty Regimen)
In the way of skin care, Brandless now offers four types of face wipes: unscented detoxifying wipes with tea tree oil, exfoliating wipes with white tea and oatmeal, rejuvenating wipes with rose water and manuka honey, and grapefruit micellar water makeup removing wipes. It also now sells a hydrating rosewater facial toner spray that doubles as a setting spray. (At $5, it's even cheaper than the bestselling Mario Badescu Facial Spray with Aloe, Herbs, and Rosewater.) The best deal of all, a new $8 eye gel, is formulated with a complex of probiotics, green tea, pomegranate, and caffeine to fight puffiness and dark circles.
If you're hoping to make your beauty routine a little cleaner, cheaper, or both, you can check out the new products now on Brandless' website.