Bobbi Althoff Launching Season 3 Of ‘The Really Good Podcast’ On Studio 71’s Network
EXCLUSIVE: The billion-plus viewed The Really Good Podcast from Bobbi Althoff has inked an exclusive distribution, ad sales and marketing agreement with global media company Studio71.
Studio71 will sell podcast advertising and integrated brand partnerships across both audio and video starting with the launch of The Really Good Podcast‘s third season later this summer.
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The Really Good Podcast launched in April 2023 and has mushroomed to rank at the top of podcast charts, with Althoff’s interviews racking up over 1 billion views and 235 million likes to date. She started her career posting comedic videos on TikTok in 2021 and rapidly built an engaged audience of more than 11 million social followers. Althoff is known for her deadpan humor and candid insights on her subjects, which catches them off guard, not to mention her self-deprecating demeanor. Some of her guests have included Jimmy Kimmel, Meghan Trainor, Tyga, Mark Cuban, Shaquille O’Neal, Sweetie and Maluma which have amassed millions of streams per episode.
“I am thrilled to be working with Studio71! They are a powerhouse in the digital space, and I’m so excited to collaborate with them as The Really Good Podcast enters its next chapter,” said Althoff.
“Bobbi has created a wholly original interview style that is an absolute lightning rod for listener engagement,” said Craig Jordan, SVP of Podcast Brand Partnerships at Studio71. “We look forward to supporting Bobbi’s continued growth and bringing in new brand partners for Season 3 of this incredibly innovative show.”
Recently. Althoff appeared at SXSW to discuss how The Really Good Podcast was part of L’Oreal’s promotional campaign to relaunch their CeraVe brand. This entailed booking Michael Cera as a guest, and Althoff addressing him as the creator of the skincare brand. Through satirical, it was an element in raising the CeraVe’s profile.
The deal was brokered by Luke Dillon at 3 Arts Entertainment, Grayson Jernigan at WME and Jenny Barish on behalf of Studio71.
Studio71’s content division produces original videos for the network’s owned and operated channels, podcasts, and apps and publishes over 1,800 partnered creator channels that generate over 13 billion monthly views across YouTube, connected TVs and social media platforms. The network leverages a social reach of over 200 million engaged followers across platforms like YouTube, Twitter, Instagram and TikTok.
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