The decision by Twitter, Facebook, and Snapchat to lock President Trump's social media accounts, in reaction to the chaos at the Capitol on Wednesday (December 6), is one of the most tense moments between the man, the social media giants, and his supporters, in his four year presidency.
Mark Zuckerberg, in a scathing public statement said a Facebook and Instagram block would last until Trump leaves office at the earliest.
Twitter hid three of Trump's tweets during the incident, which it called the result of a quote, "unprecedented and ongoing violent situation" -- and stated that it would remain locked until he deleted the tweets altogether, which he has reportedly done.
In some of his messages that night, the president called on protests to remain peaceful.
In the hidden tweets, though, he says that storming the building was a "natural response" from "great patriots."
He also said Vice President Pence "didn't have the courage to do what should have been done" during the vote count, which was further pursue Trump's unsubstantiated claims of election fraud.
"I know you're hurt. We had an election that was stolen from us. "
Twitter, Facebook, and YouTube -- which is owned by Google -- also took down this video from the White House.
"This was a fraudulent election, but we can't play into the hands of these people. We have to have peace. So go home. We love you, you're very special. You've seen what happens. You see the way others are treated that are so bad and so evil."
There has been fallout among the tech giants behind the scenes.
At Facebook for example, internal communications seen by Reuters show employees demanding that Trump's accounts be shut down permanently.
One employee posted, quote:
"Can we get some courage and actual action from leadership in response to this behavior?" and "Your silence is disappointing at the least and criminal at worst."
Facebook's communications managers quickly closed down the comments sections in those internal posts.
Meanwhile, Facebook's former security chief, Alex Stamos, tweeted that Facebook and Twitter have to cut Trump off.
Facebook and Twitter have recently cracked down more aggressively against not just Trump's false messages, but conspiracy theorist supporters like QAnon, and reported an increase in violent rhetoric.
Some groups have moved off the mainstream social media platforms instead, to places outside the tech giants' reach.