The multi-tiered pricing concept almost restores your faith in humanity.
Dude, the thing I've never understood about Everlane's "Choose What You Pay" sale is who the fuck is out here willingly paying the higher price? This shit makes literally no sense to me, like, at all. What late stage of capitalism is this? Someone please weigh in here. Am I a cruel, coldhearted cheapskate with no sympathy for the plight of others and people are, in fact, routinely spending more than they have to on extremely well-priced wardrobe staples? I mean, I can't be the only one not getting this.
And yet, apparently, since Everlane rolled out the concept, almost 10% of customers choose to pay more than the lowest listed price. Go figure. Almost restores your faith in humanity, doesn't it?
Give in to the absurdity of your good fortune and think of someone other than yourself for once, you selfish prick. (I'm fully projecting here. I'm the selfish prick. I apologize.) If you opt to pay the bare minimum, maybe pass on the savings to a charity, or if you're feeling like direct action, cop two and give one away to a friend or someone in need. Just, you know, be decent. And get some decent new clothes while you're at it. Here are 10 can't-miss picks.