Yep, you read that right. The brand's first sale ever.
If every email I've received over the last few months is any indication, we're living through "unprecedented times." Well, people, it turns out these times might indeed be unprecedented in more ways than one because DTC darling Away is hosting its first ever sale right now—with discounts of up to 50 percent!—and the internet is fully losing its shit. When the luggage brand launched way back in 2015, it had all the makings of a no-brainer Silicon Valley success story: a sans-serif, savvily-marketed brand founded by two Warby Parker alums who raised millions of dollars in venture capital, selling thousands of sleek, Instagram-friendly suitcases to devoted millennial customers in the process.
But if every round-up you've read on the sale also mentions the company's publicly aired recent struggles that's because, well, they're kind of hard to ignore. And frankly, they should be. (For the full story, check out The Verge's initial investigation into the company's internal culture from December of last year.) So if you're on the fence about throwing the brand your hard-earned dollars—or, hell, don't feel all that optimistic about committing to travel plans any time soon—I feel you. Say less, king. But for the sake of keeping you folks up to date on what's popping sale-wise round-the-clock, we felt it our duty to clue you in.
And if you are interested in buying some democratically priced luggage that comes with all the sexy accoutrements you'd typically expect from its luxury counterparts, Away's product still speaks for itself and its value proposition is a tough one to beat. Head on over to the brand's site to shop the sale now and then make the call for yourself. Don't sweat it, man—you'll always be good people in my book.