The Best High Street Beauty Brands For Women Of Colour

Jessica Morgan

Navigating the world of beauty can be tough for women of colour, especially on the high street. In the past, the shops that line our local towns and cities have been jam-packed with products that only come in 50 shades of beige. As a result, we've been forced to save for department store products which are often more than treble the price.

In the last 18 months, things have started to change. Now, a host of diverse brands are entering the high street offering a wide range of shades and formulas at accessible price points.

Some of our favourites (including Fenty Beauty, Huda Beauty and cult-brand Beauty Bakerie) have found new homes in Boots and Superdrug, making them attainable for women of colour across the UK, who want to browse their shades or find the perfect red lip to suit their skin tone.

We can finally say goodbye to using ashy foundations that are four shades too light, or concealers that are way off our undertone. Travelling far and wide to get them is a thing of the past too, because now brands are on our doorsteps.

Click through to find some of the best products for women of colour on the high street right now.

This highly covetable foundation delivers a buildable medium coverage and a naturally radiant finish that really lasts.

NYX Professional Makeup Born To Glow Foundation, $, available at Superdrug
If you're looking for a non-sticky lip gloss that won't trap your hair, choose Butter Gloss. Not only does it feel comfortable, it tastes delicious too.

NYX Professional Makeup Butter Gloss, $, available at Superdrug
Packed with vitamins A, B3, B5, C and E, this lightweight buildable formula creates a natural finish while brightening the under eye area and cloaking blemishes.


I Heart Revolution Heartbreakers Concealer, $, available at Superdrug
This highly pigmented and waterproof foundation creates maximum coverage with a finish that doesn't look cakey. Apply it with a damp sponge or brush for best results.

Revolution Beauty Full Cover Camouflage Foundation, $, available at Revolution Beauty
Slide across your cheekbones, forehead and jaw line with a for an instant sun-drenched glow.

Fenty Beauty Sun Stalk'r Instant Warmth Bronzer, $, available at Boots
Hand-picked by Rihanna herself, this is the perfect shade of red, which she promises to be "universally flattering". We can attest to that.

Fenty Beauty Stunna Lip Paint Longwear Fluid Lip Colour, $, available at Boots
The final ingredient to your flawless makeup look is this finely milled powder. It eliminates shine and creates an incredible blurring effect that imparts a soft focus glow.

Beauty Bakerie Cassava Flour Setting Powder, $, available at Boots
Looking for a liquid lipstick that doesn't budge? The Lip Whip is long-lasting, smudge-proof and waterproof so you don't have to worry about reapplying. Plus, it's available in eight flattering shades.

Beauty Bakerie Lip Whip Matte, $, available at Boots
Sculpt, chisel and shape your face effortlessly with this easy contour kit.

Sleek Cream Contour Kit, $, available at Boots
This highly pigmented blush will add a splash of colour to your cheeks.

Sleek Blush, $, available at Boots
This is a slightly more affordable option than the cult Chocolate Bar Palette, which also suits everyone, but it's just as brilliant. With eight highly pigmented, easily blendable shades, you can create a range of subtle or show-stopping looks.

Too Faced Peaches & Cream Eyeshadow Palette, $, available at Boots
While this is a touch pricier than most high-street concealers, it provides unrivalled coverage and is a favourite among the beauty-obsessed. It leaves behind a dewy finish, blankets imperfections and can be used to highlight and contour with, so you get more bang for your buck.

Too Faced Born This Way Super Coverage Concealer, $, available at Boots
If you're not one for a gloss, this non-drying, flake-free Liquid Matte Lipstick delivers a densely-pigmented formula that glides on effortlessly before drying to a colour that doesn't budge an inch.

Huda Beauty Liquid Matte Lipstick, $, available at Boots
This dual-ended eyeliner features a liquid tip and a creamy pencil - key tools to deliver a trustworthy cat-eye with supreme staying power.


Huda Beauty Life Liner Duo Pencil & Liquid Eyeliner, $, available at Boots

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