Behind the ‘Best Quarter Ever’ for Live TV Streaming Services Like Hulu

Sean Burch
·1-min read

While cable and satellite providers continued to see customers flee during Q3, live TV streaming services are reaching new heights thanks to the return of live sports. Here’s how the third quarter broke down for virtual multichannel video programming distributors (vMVPDs) like Hulu + Live TV. The four live TV streaming services that publicly report data — Hulu + Live TV, Fubo, Sling and AT&T TV Now — added 1.035 million new customers between July and September. That already tops the previous quarterly record, which was 813,000 new customers during last year’s third quarter. “VMPVDs had their best quarter ever. Ever,” Bruce Leichtman, head of Leichtman Research Group, told TheWrap. “And that doesn’t even include YouTube TV, who likely added about 700,000 subscribers.” (Alphabet, the parent company of YouTube TV, did not report how many subscribers it had during its Q3 report.) Also Read: Hulu to Raise Live TV Bundle Subscription by $10 Those gains for live TV streaming offset another 1.15 million customers who shed their satellite and cable service last quarter. So far this year, the top cable and satellite providers have lost 4.4 million customers, which is identical to the number who cut the cord during the first...

Read original story Behind the ‘Best Quarter Ever’ for Live TV Streaming Services Like Hulu At TheWrap