Dan Walker and Piers Morgan have a long history of rivalry in the breakfast TV stakes, often concerning the size of their ratings.
But figure waving aside, the BBC Breakfast presenter has pointed out a genuine flaw in his Good Morning Britain counterpart's latest brag.
Taking to Twitter today (November 5), Piers boasted: "BREAKING: So, @GMB averaged 1.16m viewers & 27% audience share pts yesterday. That's UP by 20% & 58% on the 2016 US election.
"But.. @BBCBreakfast was DOWN by 852k viewers (34%) & 8 share pts (20%) on 2016," he further claimed. "Thanks for watching!"
However, Dan fired back with a brief reply as he noted: "Well done... but we weren't actually on yesterday."
The BBC show was indeed off air due to the rolling US election coverage, though Piers wasn't quite willing to eat humble pie in his response.
"Could have sworn the BBC was on air yesterday morning?" he tweeted. "Did you air the Test Card or something? (Might have got more viewers..)"
Piers also seemed a little peeved at a fan who pointed out that BBC Breakfast was off air too, with the presenter saying: "Mate, if my show got bounced by the news division because it's not deemed strong enough to cover a big event like the US Election, I'd be too embarrassed to admit it let alone play Billy Big Balls."
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