She’s been a doctor, U.S. president and a movie star but in the U.K. Barbie may go down in history as the only doll to have contributed almost $100 million (£80 million) to the local economy.
The long-anticipated “Barbie” movie, which came out this summer, was largely shot in the U.K. at Warner Bros. Studios Leavesden, just outside London.
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Now Warner Bros. Discovery has revealed that the Greta Gerwig-helmed film resulted in a massive boost to the U.K. economy thanks to the hiring of more than 6,000 extras, creation of 685 jobs and patronage of more than 750 local businesses.
Hundreds of U.K.-based crew-members helped to recreate Barbie’s Dreamhouse (slash Mojo Dojo Casa House) inside the studio, with a number of heads of department — including production designer Sarah Greenwood and costume designer Jacqueline Durran — hailing from the U.K. The film’s U.S.-based cast, which included Margot Robbie, Ryan Gosling and Simu Liu, also spent months living across the pond while the film was shooting.
“During its production in the U.K., [Barbie] contributed over £80m in direct spend to the local economy, created 685 jobs, involved over 6,000 extras, supported 754 local businesses, paid over £40m in local wages,” Warner Bros. Discovery told the U.K. government in response to a consultation about film and high-end TV production. “It has also generated over £95m in box office revenues in the U.K. alone.”
The movie generated $626 million at the domestic box office and has surpassed $1 billion globally.
Warner are planning to expand the Leavesden studio — which has also been home to the Harry Potter and Batman franchises — with 11 new soundstages, turning it into the main hub for all DC Studios projects. The company says the expansion, which will see a 50% increase in studio capacity, will create 4,000 new jobs and contribute more than £200 million to the local economy.
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