Banijay Asia Unveils Leadership Team Following Endemol Shine India Acquisition; Paramount+ Japan Launch; ITV Studios South Korean Sales Agent – Global Briefs

Max Goldbart

6 December 2023 at 4:48 am·2-min read

Banijay Asia Unveils Leadership Team Following Endemol Acquisition

Banijay Asia has set its first leadership team since acquiring Endemol Shine India. Five execs have been upped, with Rishi Negi becoming Group Chief Operating Officer, Mrinalini Jain taking on Group Chief Development Officer, Shyam Rathi Group Chief Financial Officer, Lalit Sharma Head – Legal and Fiona Machado Head – HR. Big Brother and MasterChef maker Banijay Asia bought out CA Media’s 49% shareholding in Endemol Shine India earlier this year and Deepak Dhar oversees the combined entity. “Our mission has always been to create exceptional content that captivates audiences across India and beyond. With this strategic restructuring, we are taking another step forward in our commitment to be the torch-bearers for first-class storytelling across screens,” said Dhar. “This core team brings an invaluable wealth of experience and expertise, and together, we will unlock the next phase of our growth.”

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Paramount+ Launches In Japan

Paramount+ has launched in Japan on cable operator J:Com and pay-TV channel Wowow Inc. Paramount said the launch means its streamer is now available in the top 10 international SVoD growth markets. Japanese audiences will now have access to the likes of Mayor of Kingstown, Star Trek and Mission Impossible all in one place. Paramount+ has taken a careful release strategy since launch and boss Marco Nobili detailed this strategy at the Asia TV Forum this week. “We are incredibly excited to launch with two great local partners, J:COM and WOWOW, as this allows us to combine our powerful global offering with our partners’ local platforms and content,” said Nobili. “I am confident this combination will create the right mix that our fans won’t want to miss.”

ITV Studios Sets South Korean Sales Agent

ITV Studios has appointed a new sales agent in South Korea. Jaye Entertainment will sell the likes of Love Island, Line of Duty and Hell’s Kitchen in the nation via a two-year exclusive deal. Jaye Entertainment was established 15 years ago and is a major player in the nation’s distribution space. It is ITV Studios’ first sales agent in South Korea. “The relationship will continue to supply our many South Korean partners with our extensive scripted and non-scripted portfolio of content which has been finding appreciative audiences,” said Augustus Dulgaro, EVP Asia Pacific, Global Partnerships, ITV Studios. The deal was brokered by SVP Sales Carla Ferry and South Korea Sales Executive Ji Hye Park. The announcement was made at this week’s Asia TV Forum.

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Paramount+ Launches In Japan

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