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How Bad Was Disney’s Box Office Before Bob Iger Turned It Around?

Disney is now so known for market dominance and popular culture ubiquity that it’s easy to forget how bad Disney’s box office fortunes were when outgoing CEO Bob Iger took charge in 2005. In the final years of Michael Eisner’s tenure atop Disney in the early 2000s, the studio had its box office hits. Pixar, still rising to power as the top animation studio in the world, was pumping out hits like “Finding Nemo” and “The Incredibles.” And Walt Disney Pictures made live-action hits like “Pirates of the Caribbean” — despite Eisner’s initial resistance to make that film. Touchstone Pictures was also producing more mature films that found widespread success like M. Night Shyamalan’s “Signs.” But for every one of those hits, there were also plenty of misses. Walt Disney Animation Studios flopped with films like “Treasure Planet” and “Home on the Range,” and the live-action division’s thuds included the sports comedy “Mr. 3000” and the Jackie Chan remake of “Around the World in 80 Days.” “Shanghai Knights” and “Pooh’s Heffalump Movie” were also among the films that disappointed theatrically during the Eisner era’s final years. Also Read: Who is Bob Chapek, Disney's New CEO? When Iger took over n...

Read original story How Bad Was Disney’s Box Office Before Bob Iger Turned It Around? At TheWrap