Australian media firms squeeze more from Google

Australia claimed another win against Google on Wednesday (February 17).

The search giant has reportedly agreed to pay publisher and broadcaster Nine Entertainment more than $23 million a year for content.

It's the second major Australian company to reach an agreement with the tech giant.

Rival Seven West Media said Monday (February 15) it had struck a similar deal.

Both Google and Nine declined to comment on the reports in newspapers on Wednesday.

The deals were struck just weeks before Australia's government plans to pass laws that would essentially force Google and Facebook to agree arrangements, or have fees set for them.

Last month, the Silicon Valley firm threatened to close its search engine in Australia if the government proceeded with the bill.

Now Australian Treasurer Josh Frydenberg says Wednesday's news is proof the draft law is already succeeding.

Australia's bid to take on Big Tech is being closely watched around the world as a potential model for how to support publishers.