Arsenal owner Stan Kroenke has been encouraged to spend £250m on new players this summer, with Simon Jordan telling Mikel Arteta to be ‘ruthless’.

The Gunners are expected to be busy during this summer’s transfer market after they mounted a serious challenge for the Premier League title this season.

The London outfit need to strengthen this summer to give themselves a better opportunity of establishing themselves around the top of the table.

Declan Rice and Moises Caicedo are among their targets in midfield but they are expected to add several players to their squad in various positions.

Ex-Crystal Palace owner Jordan thinks we will find out “how much Kroenke wants it” this summer as Arteta needs to be given “substantial money to find someone who can score 25-30 goals”.

‘For Arsenal to evolve, which might actually just mean staying where they are now, the board need to be prepared to go to another level,’ Jordan wrote for The Daily Mail.

‘The key question is: how much do you want it, ‘Silent’ Stan Kroenke? I’ve always thought he was that rare thing — a billionaire seemingly comfortable with footballing mediocrity, happy as long as Arsenal kept on qualifying for Europe and it didn’t cost him any money.

‘Well, now is the time to build on what could be a great platform, otherwise, Arsenal could find it was all built on quicksand.

‘Kroenke, if truly desiring success, must give Arteta substantial money to find someone who can score them 25-30 goals. He needs a deeper, better squad to ensure the substitutes coming on are as good as those they are replacing. If that investment manifests itself, this season will not have been wasted. If it doesn’t, then I struggle to see how Arsenal will maintain what they have achieved, let alone progress.’

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Jordan thinks Arsenal must spent “£250m-plus on new players” as they “need centre forwards, centre backs and a centre midfielder”. He also pointed out that William Saliba’s contract must be extended.

‘To be able to even get a waft of wrestling this Premier League away from City, I think we’re talking £250million-plus on new players but it has to be spent well,’ Jordan added.

‘They need centre forwards, centre backs and central midfielders and need to ensure William Saliba’s contract is extended beyond the year he has left. They need to find upgrades wherever they can and Arteta must be forensic, ruthless and honest. He can have no falsely placed loyalty

‘Arsenal need only glance down the road at Tottenham to see what can happen when you don’t invest from a position of strength.

‘Other clubs such as Aston Villa and Newcastle will be thinking if they can push for the league then why can’t we. We’ve got money, resources, ambition and desire. So how much do Arsenal want to be successful and how much inspiration and ambition has Arteta’s season instilled into the boardroom? We’ll soon find out.’

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