Ariana Grande’s On-Again, Off-Again Relationship With Scooter Braun Is On Again

Bruce Haring

12 June 2024 at 5:23 pm·1-min read

They’re back.

Ariana Grande and Hybe, led by CEO Scooter Braun, have reunited to continue pursuing business ventures. Grande has left Braun’s management ranks at least twice, most recently last August.

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Although Grande is joining with Braun for business, she will stay with current manager Brandon Creed, a statement confirmed.

“Ariana Grande and Hybe look forward to continuing their long-standing business partnership and pursuing creative opportunities in Weverse and REM Beauty. Grande in this new chapter will continue to be managed exclusively by Brandon Creed/Good World Management.”

Weverse is an artist merchandise platform, and also has a music player called Weverse albums, and a K-Pop-centric music publication called Weverse Magazine. REM Beauty is her makeup line.

Grande signed with Creed and his management firm, Good World Management, in December. Creed’s past clients include Bruno Mars and Lizzo.

Grande first signed with Braun ahead of the release of her 2013 debut album, Yours Truly. There was a brief hiatus in their relationship before the release of her 2016 record.

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