‘Appropriate’ Starring Sarah Paulson Nears Sell-Out In First Week Of Previews – Broadway Box Office

Greg Evans

5 December 2023 at 1:31 pm·1-min read

Broadway box office and ticket prices fell back to earth last week following the previous week’s Thanksgiving holiday-inflated numbers, with the total gross for the 26 productions dropping 14% to a combined $29,568,897.

The average ticket price for the week ending Dec. 3 was $134.70, down $16.19, or 11%, from the holiday week’s average. Total attendance was off only 4%, to 219,511, indicating the decline in box office revenue can be attributed largely to the lower amount spent on tickets.

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One new show, Appropriate starring Sarah Paulson, joined the roster and filled nearly every seat at the non-prof Second Stage’s Hayes Theatre. The play, written by Branden Jacobs-Jenkins and co-starring Elle Fanning and Corey Stoll, among others, took in $483,124 for seven previews, with attendance at 98% of the venue’s capacity. Opening night is Dec. 18.

While all but eight of the productions reported post-Thanksgiving declines in box office receipts, attendance at a healthy number of the shows was at 90% capacity or more: & Juliet, Aladdin, Appropriate, Hadestown, Hamilton (100%), I Need That, Merrily We Roll Along (100%), MJ, Moulin Rouge!, Six, The Book of Mormon, The Lion King and Wicked (99.5%).

Season to date, Broadway has grossed $799,226,359, with total attendance at 6,485,630.

All figures courtesy of The Broadway League. For complete box office listings, visit the League’s website.

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