Apple product announcement 'more of the same' -CIO

STORY: The iPhone 14 models will test Apple's ability to wring dollars from its relatively affluent customer base, which has kept spending in the face of rising inflation but is not immune to a weakening economy.

The Cupertino, California-based company also showed a trio of new Apple Watches, including a new Watch Ultra model aimed at extreme sports and diving.

Vogelzang said he was watching closely what Apple does in the corporate services market, calling it an area of potential growth.

"Clearly, [Apple is] a core holding for long-term investors," said Vogelzang.