The character was portrayed by Gillian Anderson in season one, and took on many different forms, including Marilyn Monroe, Lucille Ball and David Bowie. In season two, Kahyun Kim played a rebooted incarnation called New Media.
Speaking exclusively to Digital Spy, Gaiman explained: "I think we want to bring Media back but we're trying to figure out what Media is.
"When I wrote the book, even when we were making season one, it felt like Media was monolithic; that you could go, 'Ah, over here is the media, and look, it is represented by a Lucille Ball/Lucy Ricardo character, who is also somehow a newsreader, who is also every icon of media'.
"By season two, everybody was going, 'We don't think that's what Media is right now.' We had a fabulous idea of, 'OK, well, then, New Media.'"
However, Gaiman did hint that the character could return in the fourth season.
"Right now, I think that Media feels fragmented, which is one reason why we took a lot of that role, and divided it up amongst these sort of social media entities that you got to watch Ms World interacting with," he added.
"I think by season four, Media may well have settled down and become something else again, both more powerful and less powerful than it was in season one."
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