Amazon is not your traditional beauty boutique. You can't swatch a lipstick (or 15) on your wrist, nor can you score a freebie on your birthday. And yet,
Amazon has become one of the top cosmetics retailers — especially during Prime Day, where the beauty discounts are too good to pass up. Fast shipping and killer sales likely have something to do with the fact that, as of last year, the digital powerhouse reportedly controlled a whopping 36% of the U.S. cosmetics market, according to Bloomberg. With mass market favorites like Covergirl sitting alongside viral hits (not to mention prestige brands like Stila), it's a drugstore-meets-department store-meets local beauty boutique that's hard to beat. Just in time for Prime Day 2020 (October 13th and 14th), we're giving you a preview our favorite beauty brands you can shop on the site, including ones that will be marked down for the major shopping holiday. At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission. Lorac Pro Conceal/Contour Palette and Brush
Select Lorac products will be 30% off for Prime Day, including this artist-favorite concealer palette, which you can use to custom-blend your unique shade, in addition for using it to contour.
Pro Conceal/Contour Palette and Brush, $, available at
Amazon More Sally Hansen Good. Kind. Pure Vegan Nail Polish
Show your nails some T.L.C. with Sally Hansen Cuticle Rehab Oil Balm, plus select shades of the brand's new range of vegan polishes, which will be 30% off for Prime Day.
Good. Kind. Pure Vegan Nail Polish, $, available at
Amazon More Physicians Formula Butter Bronzer
This velvety powder bronzer blends like dream, and gives us the most believable summer glow.
Murumuru Butter Bronzer, $, available at
Amazon More Stila Stay All Day Waterproof Liquid Eyeliner
Snag Stila's bestselling liquid eyeliner (available in shades ranging from inky black to optic white) for 30% off this Prime Day. Plus, the waterproof formula doesn't budge once on, making it essential for all-day wear.
Stay All Day Waterproof Liquid Eye Liner, $, available at
Amazon More Story continues Covergirl Lash Blast Mascara
No clumps here. Covergirl's orange tube of lengthening and volumizing mascara is a drugstore favorite, and for good reason. For Prime Day 2020, it'll be marked down 30%, along with
other Covergirl products.
Lash Blast Volume Mascara, Very Black, $, available at
Amazon More PÜR
Pressed powder is a must-have makeup MVP to banish unwanted shine. PÜR's fan-favorite mineral foundation is a popular pick — and honestly, the reviews say it all.
4-in-1 Pressed Mineral Makeup with Skincare, $, available at
Amazon More Anastasia Beverly Hills Dipbrow Pomade
The luxe beauty brand's famed Dipbrow (a.k.a., the beloved brow-thickening pomade) is luxe as can be, and can arrive at your doorstep ASAP.
Anastasia Beverly Hills
DIPBROW Pomade, $, available at
Amazon More Veil Cosmetics Complexion Fix Concealer
If you're in the market for a purse-friendly concealer — this loaded brush makes touch-ups a breeze — consider this popular option from Veil Cosmetics.
Complexion Fix Concealer , $, available at
Amazon More Wunder2 WunderBrow
This eyebrow gel features a waterproof formula that can last up to three days. Yes, you read that correctly: three days! It has over
reviews on Amazon, so you know it's doing something right.
WUNDERBROW Waterproof Eyebrow Gel, $, available at
Amazon More Undone Beauty 3-in-1 Cream Eye Palette
This new cream eyeshadow palette comes in four chic colorways — and has everything you need to create a variety of looks for some above-the-mask glam.
3-in-1 Cream Eye Palette, $, available at
Amazon More 3INA Highlighter Glowing Palette
Extend your summer glow with this pressed highlighter quad, which can be used on the eyes or cheekbones for an instant glow.
Highlighter Glowing Palette, $, available at
Amazon More Milani Gilded Ember Hyper-Pigmented Face & Eyeshadow Palette
Another Prime Day launch deal (that you can also score at $5 off, BTW!), this eyeshadow and highlighter palette was inspired by the 2019 Pantone Color of the Year, Living Coral. Yes, it's perfect for summer, but is too early to start planning for a
hot girl fall
Gilded Ember Hyper-Pigmented Face & Eyeshadow Palette , $, available at
Amazon More Mineral Fusion Compact Concealer Duo
This creamy concealer duo allows you to custom-blend the two shades to get a perfect match.
Compact Concealer Duo, $, available at
Amazon More Temptu Perfect Canvas Airbrush Starter Kit
? Now's the perfect time to give it a go. Temptu is offering 30% off select items on Prime Day, including its starter kit, which comes with a foundation pod and the air device to apply it.
Perfect Canvas Airbrush Starter Kit, $, available at
Amazon More Like what you see? How about some more R29 goodness, right here? The Best Beauty Deals Of Amazon Prime Day 2019 Every Belei Product, Reviewed By Our Editors 27 Surprising Beauty Finds On Amazon