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Amazon Names Sue Kroll as New Marketing Head

Amazon Studios announced on Monday that it has hired former Warner Bros. exec Sue Kroll as the new head of its marketing department.

Kroll will report directly to Amazon Studios chief Jennifer Salke and will oversee marketing campaigns for all of Amazon’s films and TV series that will be released both in theaters and on Amazon’s Prime Video streaming service.

Kroll, who launched her own production company Kroll & Co. after stepping down as Warner’s marketing head in 2018, will bring the projects in development there to Amazon as part of a first-look production deal. With over 30 years of experience in marketing, Kroll oversaw the marketing for hit Warner films such as “Inception,” “Mad Max: Fury Road,” and all eight “Harry Potter” films. Prior to working at Warner Bros., Kroll gained experience in several marketing division at Viacom before joining Turner to head up marketing campaigns for TNT and Cartoon Network Europe.

Over the past six months, she also served as a marketing consultant to Amazon as it prepared to release its mega-budget TV series, “The Lord of the Rings: The Rings of Power” on Prime Video. The show drew 25 million viewers on its first day on streaming, a new record for Prime.

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