The UK deal everyone wants this Prime Day: Amazon's Fire TV Stick

·3-min read

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Today is day two of Prime Day and if you're anything like us you're probably wondering what deals am I missing?

Well, Amazon has revealed that its Fire TV Stick 4K Ultra HD with Alexa Voice Remote was the most popular item purchased on day one of Prime Day in the UK.

Why's that, you ask?

The Fire TV streaming stick from Amazon will turbo-charge your TV viewing.

Offering a class-leading selection of streaming services, the latest edition is the most powerful streaming media stick with a new Wi-Fi antenna design optimized for 4K Ultra HD streaming and it’s available for only £26.99 in the Prime sale (usually its £49.99).

That’s £23 off the RRP - which is almost half price.

This version of the Fire TV stick has Alexa voice control built-in, which means you won’t have to fiddle with an onscreen search every time you feel the need for some Gerard Butler action, and it streams in Full HD clarity.

Installation and setup are easy, so technophobes have nothing to fear. The Fire TV stick simply plugs into a spare HDMI input on your TV and connects to home Wi-Fi. You can use it in your main living room set, or in a second TV in an office or bedroom.

Why we love it

It’s built for bingeing - all the big streaming services are onboard, including Netflix, Prime Video, Disney+ and YouTube, plus mainstream catch-up TV players (BBC iPlayer, ITV Hub, All4, My5).

There’s even music providers, like Spotify and Tidal, plus simple arcade games for when you’re in the mood.

The likes of Netflix and Disney+ require a subscription, but available apps like Pluto TV have plenty of free stuff to watch too. If you’ve only ever streamed from these services on a smartphone or tablet, here’s the perfect opportunity to upgrade your viewing.

One final feature many overlook is Bluetooth support. You can pair your Bluetooth wireless headphones to the Fire TV stick for private listening, which is great if you want to catch a film late at night without disturbing the rest of the house.

If you’re a telly addict, we rate this Fire TV deal too hot to miss.

What the reviews say

With over 145,000 reviews, 85% of Amazon buyers give the Fire TV stick a five star rating, so there’s clearly a lot of happy viewers out there.

  • "This item excels all my expectations, installed easily in minutes, all my previous content up and running, and fantastic picture and sound. I'm 77 and had no problems whatsoever."

  • "If you've used Firesticks before then this is a worthy upgrade. It's quicker and supports 4K. Updated regularly too. What's not to like?"

  • "The new dongle is 80-percent faster than the standard Fire TV Stick, and it supports 4K HDR video in both the Dolby Vision and HDR10+ formats. More importantly, it includes a new remote with buttons for volume, power, and mute, so you no longer need a separate remote (or a Sideclick) to control basic TV functions."

  • "This is a great device, especially if you have an older tv with limited to know smart capability."

Buy it: Fire TV Stick 4K Ultra HD with Alexa Voice Remote | £26.99 (Was £49.99) - 46% off

Visit our Prime Day hub for more deals you won’t want to miss.

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