11 Aug – Malaysian singer Alvin Chong yesterday dropped his brand-new single "Sayangku Salmah" in an exclusive early release on social networking platform TikTok.
Fans can not only enjoy the song on the app now, they can also take part in the TikTok challenge to be held in conjunction with the song's release!
The #SayangkuSalmahChallenge TikTok challenge will kick off from this 14 August (Friday) until 23 August (Sunday).
To join, TikTokers just have to do a cover of Alvin's choreography or share their own rendition of the song.
Alvin's release of "Sayangku Salmah" on TikTok marks the nation's first music-artist showcase on the platform.
"Premiering an artist's new material on an app, instead of the traditional route, has certainly never been done before in Malaysia," Kenny Ong, Universal Music Group's Managing Director for Malaysia and Head of Special Projects, SEA, said in a press statement.
"It should be a top priority for the entertainment industry to be aligned with new and innovative technologies such as TikTok, which is now one of the world's best music discovery platforms for the mobile and tech-savvy generation.
"Both Universal Music Malaysia and Alvin Chong himself are thrilled to be part of this first-of-its-kind collaboration, which perfectly aligns with our vision of providing our esteemed artists and music library with an innovative platform to further bolster all-inspiring creativity."
The Penang-born Alvin has been a popular figure in the local entertainment industry after landing in the Top 5 of "Astro Star Quest 2009". He's since been active not only in singing but also acting on both the small screen and big screen.