How the World Poker Tour’s Success Has Shaped Allied’s Approach to Esports

Samson Amore

Since going public last year, Allied Esports Entertainment Inc. failed to turn a profit, but its new esports business could be a tipping point for the 4-year old company. Allied oversees two businesses — the World Poker Tour and Allied Esports, which organizes multiplayer gaming events and operates esports venues across the country and in Europe. Allied Esports’ main stateside facility is the HyperX Arena, located inside the Luxor Casino in Las Vegas. The Vegas facility was closed as of Friday in response to the coronavirus threat, and the company is setting up a remote broadcast facility. CEO Frank Ng said in the company’s 2019 earnings report that it continues to learn from operating the World Poker Tour for 18 years, and applies similar strategies to its esports business. “In-person experiences, multiplatform content and interactive services have been the go-to-market strategy that the WPT (World Poker Tour) has effectively deployed in the poker industry for nearly two decades,” Ng said. “We are also applying it to the much larger and more rapidly growing esports industry.” Also Read: Music Industry Won't 'Be Able to Adapt' to Coronavirus, Grammys Chief Says Allied’s 2019 revenue was up 27% from the prior year to...

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