AI giant Nvidia unveils higher performing 'superchips'

Nvidia on Monday unveiled its latest family of chips for powering artificial intelligence, as it seeks to consolidate its position as the major supplier to the AI frenzy.

"We need bigger GPUs. So ladies and gentlemen, I would like to introduce you to a very, very big GPU," said CEO Jensen Huang at a developers conference in California, referring to the graphics processors that are vital in the creation of generative AI.

The event, dubbed the "AI Woodstock" by Wedbush analyst Dan Ives, has become a can't-miss date on big tech's calendar due to Nvidia's singular role in the AI revolution that has taken the world by storm since the introduction of ChatGPT in late 2022.

"I hope you realise this is not a concert, this is a developers conference," Huang joked as he took the stage in a packed arena usually reserved for ice hockey games and concerts.

Nvidia's powerful GPU chips and software are an integral ingredient in the creation of generative AI, with rivals like AMD or Intel still struggling to match the power and efficiency of the company's blockbuster H100 product, launched in 2022.

Apple, Microsoft and Amazon have also developed chips with AI in mind, but for now are stuck trying to get their hands on Nvidia’s coveted products in order to deliver on their own AI promises.

That lynchpin role in the AI revolution has seen Nvidia's share price rise roughly 250 percent over the last 12 months, propelling the company above Amazon when measured by market capitalisation, behind only Microsoft and Apple.


"The rate at which computing is advancing is insane," Huang said.

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