ABC News Streaming Service Doubles Audience in 6 Months – Just in Time for the Election

Lindsey Ellefson
·1-min read

From March to August, the ABC News Live streaming service averaged 23 million monthly viewers — more than double its streaming audience from the previous six months. Anchor Linsey Davis attributes the 118% surge in views mostly to timing. “I think it was our timing in large part and also, hopefully, we’re really delivering content and analysis in a way that people aren’t finding necessarily in other streaming space,” Davis told TheWrap. She pointed out that the 2-year-old streaming service relaunched on Feb. 3 just as COVID-19 cases were being reported in America and the primary race was heating up. Streaming news caters to the cord-cutters who have forgone cable but still have “a hunger for facts and news of the day.” It offers more context, too, Davis added, which is the second reason she thinks it’s taken off so much. Without the time restraints of traditional news shows, streaming news can take “a second bite at the apple to really dive in a little bit deeper.” Also Read: ABC News Live Goes All in on Longform Stories Like 'Guardians of the Amazon' The appeal of streaming news has been noted elsewhere during this election, too: In October, NBC News...

Read original story ABC News Streaming Service Doubles Audience in 6 Months – Just in Time for the Election At TheWrap