7 Broadcast TV Shows Are Actually Up in Viewers This Summer

·1-min read
7 Broadcast TV Shows Are Actually Up in Viewers This Summer

Summer is not typically the season of noteworthy TV viewership, and ratings have been heading in the wrong direction for years now. But seven shows on the Big 4 broadcast networks are bucking at least one of those trends. CBS’ “Love Island – Wednesday” episodes are the big grower — on a percentage basis — compared to last summer. According to Nielsen, Wednesday “Love Island” episodes have gained 10% more viewers — making the reality dating show the lone entertainment series across the Big 4 networks (CBS, NBC, Fox and ABC) up double digits. (I’ll get to that “entertainment” caveat in a bit.) The same show on the following evening (so, “Love Island – Thursday”) is up 4% from summer 2020. Like pretty much every show, though “Love Island” evenings were flat with last summer in the advertiser-sought demographic of adults ages 18-49. Here, it’s good to point out that across all five of “Love Island’s” evenings, the series is down 4% from Summer 2020, on average. All numbers in this story come from Nielsen’s “most current” ratings data, which includes seven days of (mostly) DVR viewing where available. All episodes considered for this report aired between May 26, 2021...

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