26 Latinx-Owned Businesses You Need to Know About ASAP

Shanon Maglente, Selena Barrientos
·8-min read
Photo credit: courtesy of suppliers
Photo credit: courtesy of suppliers

From Good Housekeeping

One of the biggest ways you can be an ally to the Latinx community is to shop Latinx-owned businesses. It's no secret that smaller businesses were hit especially hard during the coronavirus pandemic, including many Latinx-owned shops. That's why it's more important than ever to educate ourselves on products made by the Latinx community, and show our support today and beyond.

Scroll down to learn more about Latinx-owned brands and businesses you can start shopping right away, including best-selling beauty brands, gorgeous clothing lines, and unique Latinx-owned Etsy shops. Order something now, and the next time you need to restock your beauty closet or switch up your seasonal home décor, you'll have your favorite Latinx shop in mind. Of course, we're only just getting started with this list, and there are a ton of other amazing Latinx businesses to support with our wallets. We'll make sure to update this list with more editor recommendations, so keep checking back in!

Photo credit: Hearst Owned
Photo credit: Hearst Owned


You've likely seen the brand's iconic teardrop-shaped makeup sponge before, but did you know it was created by Latinx makeup artist Rea Ann Silva? She was actually working on the set of the early 2000s sitcom Girlfriends when she came up with the idea. Today, BeautyBlender includes makeup tools, accessories, cleansers, and much more.


A glimpse of these artisan soaps will have you ready to run a bath. Inspired after her mother’s art and the importance of “me” time, owner Desirée handcrafts gentle everyday products with nourishing ingredients like avocado oil and lavender. From soaps to bath bombs, there are plenty of soothing options to choose from.

Orlando Pita Play

They don't play at Orlando Pita Play. In fact, their Well Behaved serum was deemed the best overall hair serum in our Good Housekeeping Institute Beauty Lab tests because it smoothes down frizz while keeping hair super soft. The line is named after its creator, celebrity hairstylist Orlando Pita, who is Cuban.

Reina Rebelde

Reina Rebelde is a makeup brand for Latinas by Latinas. The name of the shop roughly translates to "Queen Rebel," embodying the power of makeup and how it can transform a person’s look with a simple brush stroke. From eyeliner to lipsticks to brow tint, you can effortlessly up your vibe.

Sigma Beauty

Sigma Beauty has been around since the beginning of YouTube makeup tutorials and is still used today by professionals and everyday consumers alike. GH's very own beauty scientists actually deemed the F10 brush the best makeup brush for applying blush in our Beauty Lab tests. The brand was founded by Brazilian couple Dr. Simone Xavier and Rene Xavier Filho.

Tata Harper

If you're looking for natural, anti-aging skincare, Tata Harper has an entire line of face mists, face masks, serums, and creams that take nutrient-rich skincare to the next level. The brand's creator grew up along the Caribbean coast in Columbia, where she fell in love with beauty and skincare at a young age.

Photo credit: Hearst Owned
Photo credit: Hearst Owned

Cafe con Libros

Located in Brooklyn, New York, Cafe con Libros is the only feminist, indie bookstore and coffee shop in the NYC borough. Its name in Spanish, which translates as “coffee with books" in English, is part of its mission to celebrate the female identity through reading and special events offered.

Duende District

Duende District is a pop-up boutique that carries books by BIPOC. The shop has various locations across the U.S., and its owner, Angela Spring, is of Central American and Puerto-Rican descent.

Photo credit: Hearst Owned
Photo credit: Hearst Owned


This sustainable clothing brand is all about creating timeless pieces that never go out of style. The chic design has actually been worn by Meghan Markle more than a few times. Cuyana was created by Karla Gallardo, who was born and raised in Ecuador before continuing her studies in the U.S.

Farm Rio

This beautiful clothing line was created in 1997 by Brazilian natives Katia Barros and Marcello Bastos. The concept behind their clothing is to capture "the feminine spirit and vibrant colors of Rio."


The luxury swim line was named after the Spanish word “hermosa,” meaning “beautiful.” Founders Tiffany Rivers and Marisa de Lecce merged their two worlds to deliver stunning designs that are modern and flattering. Born to Mexican and Colombian parents, Marisa was inspired to create swimwear “that honors and complements a woman’s intrinsic elegance.”

Jen Zeano Designs

Latinx power is one of a kind, and we love how Jen Zeano Designs shows off that pride. Apart from colorful t-shirts, the store sells other accessories with empowering messages on them, including stylish throw pillows, hats, mugs, and more.

Kids of Immigrants

Founded by first-generation Americans Daniel Buezo and Weleh Dennis, the fashion pieces aim to help people connect to their roots with pride and celebrate differences. Last year, Puerto Rican reggaeton singer Bad Bunny accepted his Latin Grammy wearing the L.A.-based clothing line.

Mi Vida

The lifestyle and apparel brand offers clothing, pins, and a multitude of accessories to represent "la raza" (a term used to describe people whose families have migrated from Latin American countries). Honor the late Selena Quintanilla with a “Como La Flor” pin or let the world know that you’re a chula (slang for "a beautiful woman") with a colorful tee. There’s even a botanic section for floral enthusiasts to browse.

Mixed Millennial

Co-founders Ruby and Taylor started Mixed Millennial to celebrate the beauty and uniqueness of mixed identity. Their signature necklace originally signified their shared journey to self-acceptance while belonging to different cultures. The minimalist jewelry company offers it in yellow gold and rose gold finishes

Yo Soy AfroLatina

Afro-Mexican Detroit native Bianca Kathryn grew up not seeing enough Latinx people who looked like her, causing a sense of disconnection. So, she set out on a mission to “empower Black women within the Latin community” by celebrating and honoring her Afro-Latinidad identity. Clothing, totes, mugs, and hats share the powerful message that brown skin comes in different shades and all of them are beautiful.

Photo credit: Hearst Owned
Photo credit: Hearst Owned

AstraLuna Arts

It's a one-stop shop for lovely custom gifts, including personalized art prints, illustrated mugs, and adorable stationery. The Etsy shop owner also specializes in "astrological and pop-culture inspired art" and makes cute enamel pins of your zodiac sign.

Ay Mujer

Hailing from the California desert, Yreina Flores designs and makes original "papel picado." Traditionally seen on Mexican streets, these colorful paper cut banners are put up for weddings, fiestas, and other celebrations. In addition, the Etsy shop now offers one-of-a-kind face masks with designs featuring everything from tacos and flowers to the Virgin of Guadalupe.

Casa Brixe

Founded by Francesca and her husband John, the San Diego based duo works with female artisans to import handmade rugs from Oaxaca, Mexico. The rugs are made by a women’s weaving collective, which receives a portion of the sales to go towards helping their village. The collaboration allows home décor enthusiasts to have beautiful, authentic designs at their feet while serving a worthy cause.

Concrete Geometric

If you’re on the search for one-of-a-kind pieces to bring color and personality to a space, Concrete Geometric offers handcrafts vases and planters you’ll instantly fall in love with. Plus, you can try your hand at creating one through a Zoom workshop.

Gilded Nopal

For those wanting to show off their Latinx pride, Gilded Nopal sells pins, art prints, patches, and postcards that all celebrate Latinx culture.

La Botica Studios

Founded by Dawn Marie, who is of Black and Afro-Dominican descent, the NYC based studio is the ultimate shop for self-care needs. From luxury candles to incenses to sweaters, there’s something for everyone wanting to unwind at the end of the day.

Mandana Blvd

Cristina Ramos and Nu Goteh offer the ease of decorating your home with vintage pieces that will stand the test of time. Their curated home décor collection ranges from dishware to furniture to art. Since moving to L.A. and discovering gems at flea markets to furnish their new place, they’ve “been spreading the vintage love one piece at a time.”

She Se Puede

These minimalist illustrations and printable quotes all convey strong messages. What's more, the name of the shop is equally powerful: "Se Puede" roughly translates to "it can be done" or "it's possible," so the complete translation of the name means "she can."

The Honest Company

Actress Jessica Alba has made a ton of products that have performed well in our GH Lab tests, like baby diapers and organic baby formula brands. The brand also sells beauty products, including makeup, skincare, and bath and body items.

Tropical Depression

Originally from Puerto Rico, Roy Delgado was inspired by his creative experiences as a designer to create handcrafted décor that reminded him of architecture, art, and nature from the Caribbean island. Tropical Depression’s wall hangings are the perfect mix of simple and artistic.

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Photo credit: .

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