1664 Blanc Bon Appétit-lah: The A-List Embarks On A Gastronomic Journey with a Twist

·1-min read

Recently, honourees of The A-List indulged themselves with an enriching gastronomic experience presented by France’s No.1 premium wheat beer, 1664 Blanc. Hosted at ATAS Modern Malaysian Eatery, the A-Listers were treated to a specially curated 1664 Blanc Bon Appétit-lah menu to elevate dining experience with a twist.

Exquisitely prepared by Chef Tyson Gee of the aforementioned restaurant, the menu explores the blissful fusion of French and Malaysian cuisine. Living up to the brand tagline “Good Taste with a Twist”, the menu was served alongside 1664 Blanc, as well as the newly launched 1664 Rosé.

Blanc 1664 - ATAS Modern Malaysian Eatery
Blanc 1664 - ATAS Modern Malaysian Eatery
Blanc 1664 - ATAS Modern Malaysian Eatery
Blanc 1664 - ATAS Modern Malaysian Eatery
Blanc 1664 - ATAS Modern Malaysian Eatery
Blanc 1664 - ATAS Modern Malaysian Eatery
Blanc 1664 - ATAS Modern Malaysian Eatery
Blanc 1664 - ATAS Modern Malaysian Eatery
Blanc 1664 - ATAS Modern Malaysian Eatery
Blanc 1664 - ATAS Modern Malaysian Eatery
Blanc 1664 - ATAS Modern Malaysian Eatery
Blanc 1664 - ATAS Modern Malaysian Eatery

Blending authentic tastes, spices, ingredients and produce of local provenance, Chef Tyson Gee takes guests on a French culinary journey with a twist through the peninsula. With a mastery over his craft, the contemporary menu masterfully transforms local produce and heirloom ingredients into a transcendent experience. Committed to delivering an accessible gastronomic journey to elevate dining experience, the 1664 Blanc Bon Appétit-lah campaign is also opening its doors for everyone outside of The A-List to participate.

Taking place across selected restaurants and bars nationwide, the 1664 Blanc Bon Appétit-lah campaign is all set to deliver an enjoyable dining experience where beer lovers can experience enjoyable French-Malaysian fusion cuisine. In addition, the campaign is also dedicated to inspiring good taste in gastronomy at home, offering Bon Appétit-lah recipes for those who prefer to enjoy 1664 Blanc’s refreshing taste in the comfort of their own homes.

Read more: 1664 Blanc Bon Appétit-lah Presents The Blissful Fusion Of French And Malaysian Cuisine

ATAS will be offering the curated 6-course experience at ATAS’s Chef Table at RM548 per person, with a minimum pax of 8 persons per dining experience. The dinner will be paired with 1664 Blanc or 1664 Rosé.

 Available until 31 August 2022

For reservation, WhatsApp +603 2778 0735 or e-mail atas@theruma.com

Follow 1664 Blanc on Facebook or Instagram for more happenings, or head to its official website to learn more about the Bon Appétit-lah campaign. For non Muslims 21 years old and above only. If you drink, do not drive. Please #CelebrateResponsibly #1664Blanc #BonAppetitLah #GoodTasteWithATwist 

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