Behold: the VSCO girl starter pack.
You can't get on Twitter without scrolling past some form of the famed VSCO girl starter pack. So what's the secret to their Cali-chic style? It's all in the brands. Gen Zers are stocking their closets with Birkenstocks, Hydro Flasks, Fjallraven Kanken backpacks, Brandy Melville crop tops, and plastic Crocs, while their makeup bags are filled with Mario Badescu facial mists, Burt's Bees lip balm, and more great brands worthy of your change.
So to help you 100% nail that cool-as-hell aesthetic, I've pulled together all VSCO girl brands this subset can't get enough of.