The world of beauty is vast. You'd think that with the countless items that make up the massive market, everyone would feel represented by the offerings. Unfortunately, that hasn't always been the case—for decades, deeper skin tones were downright ignored. Few products were created with dark skin tones in mind, and many brands mistakenly thought one "deep" foundation shade was enough. Walking through the beauty aisle was an isolating experience.
Systemic racism is deeply rooted in society, and the global unrest surrounding racial injustice should spark a call to action to support the Black community more than ever before. A small way to show solidarity is by investing in Black-owned businesses. Thankfully progress has been made, and more and more products are being created for people of color, by people of color. Black-owned beauty brands aren't asking for a seat at the table, they're making one.
What I love most about supporting F.U.B.U. brands (for us, by us) is that their intentions are always pure: serving the underserved. In a world where being "diverse" and "inclusive" has become a marketing tactic to benefit from the Black dollar, it feels right to support brands who've been focused on our community from the beginning, to give them the recognition they deserve. Note: this is just a start—there are plenty of Black-owned beauty brands that deserve your attention that aren't included in this list.
Here, 41 Black-owned skincare, haircare, and makeup brands we'll never stop rooting for.
OUI The People
FEATHERWEIGHT Hydrating Body Gloss is officially in stock! Soooo excited to share this already beloved serum with you! We’ll be answering any questions you have about it in stories. Drop them here or there!
A post shared by OUI the People (@ouithepeople) on Jan 28, 2020 at 12:31pm PST
Founder Karen Young initially built OUI the People (formerly known as OUI Shave) with the goal of introducing a non-abrasive razor blade to the beauty market. Since its 2015 debut, the brand has expanded its body care offerings to include bath soaks, a hydrating body gloss, as well as ingrown hair toners and sheet masks for the bikini line. One thing's for sure—your shaving ritual will never be an afterthought once you get your hands on these luxe products.
Skin goals 🙌🏾 📸// @nikoriam as seen by @anyaholdstock . . . #pieceofkaike #skincare #selfcare #plantbasedbeauty #greenbeauty #cleanbeauty #veganbeauty #blackgirlbeauty #naturalbeauty #indiebeauty #naturalhair #blackowned #blackgirlmagic #melanin #shopblack #shopchicago #shopsmall #chicago
A post shared by KAIKE (@shopkaike) on Apr 29, 2020 at 4:00am PDT
Keli Smith created plant-based product line Kaike (pronounced cake) in 2015 to address the complex needs of dry, oily, sensitive, and acne-prone skin with the use of minimal, multi-purpose products. From simple, organic ingredients (mango butter, matcha powder, hemp seed oil, to name a few) come super hydrating products like body cream and lip balm that promise dry and dull skin will be a thing of the past.
Your bundle, your way! Bundles now available exclusively on KNCbeauty.com, pick your fave below. ✨ 💗 All Pink Everything - 5 Lip Masks, 1 OG Rose Supa Balm, 1 Scrub Set, & 1 Sticker Sheet 💫 My Mask Please - 10 Lip Masks, 10 Eye Masks, & 1 Sticker Sheet 👄 Kiss Me - 1 Mint Supa Balm & 1 OG Rose Supa Balm
A post shared by KNC BEAUTY® (@kncbeauty) on Sep 4, 2020 at 7:25pm PDT
Kristen Noel Crawley first introduced KNC Beauty to the beauty world with the rollout of a single selfie-worthy, all-natural lip mask. The brand can now be found on the shelves of Sephora and Urban Outfitter's and has since grown to include a full range of skincare treatments such as a star-shaped retinol eye mask, lip scrubs, lip balms, and sheet masks.
Shani Darden Skincare
Finding products that won't strip your skin of its natural oils, is especially important as we approach the colder months. Your natural oils keep the skin regulated, and the cells beneath protected👏🏽 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Both my Cleansing Serum & Sake Toning Essence are gentle, yet effective products that don't strip the skin. When used together, they not only help remove debris & impurities, but also brighten the skin & refine the look of pores! ✨ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You can tap to shop both products online @sephora or click the link in my bio! ✨ #SkinByShani
A post shared by Shani Darden (@shanidarden) on Oct 12, 2020 at 10:05am PDT
Ever been mesmerized by Kelly Rowland’s glowing complexion or wondered how Laura Harrier, Chrissy Teigen, and Rosie Huntington-Whiteley keep up their preternatural radiance? Two words: Shani Darden. She's the facialist trusted by Hollywood's clear skin set, and she's made her skin intelligence accessible to all with a curated line of essentials under her name: Cleansing Serum, Sake Toning Essence, Weightless Oil-Free Moisturizer, plus the celebrity favorite, Retinol Reform.
A post shared by Hyper Skin (@gethyperskin) on Jul 27, 2020 at 9:13am PDT
After battling hormonal acne and hyperpigmentation during pregnancy, founder Desiree Verdejo was inspired to create a solution to treat her own skincare issues. The result: Hyper Skin's 15% vitamin C serum, formulated with kojic acid, turmeric, and licorice root extract to subdue stubborn dark spots.
happy #sheabuttersunday beauties 💛 hope your weekend has been regenerative + nourishing. this week’s shea butter sunday is all about brown sugar. this sweet ingredient can be used topically + provides multiple beauty benefits: 🌿 it contains glycolic acid, a naturally occurring acid which breaks down clogged pores and promotes cell turnover 🌿 it’s also a humectant which means h e l l o moisture😌 🌿 brown sugar is a natural exfoliator + has smaller particles than a salt scrub; so for any of you beauties with sensitive skin, you can use sugar for a lighter, gentler exfoliant. - we use brown sugar in our black + brown scrub (pictured on the face of the beautiful @lulgrace) + in our shea exfoliating bar! - let’s be real ladies... you want to keep the scrubs on your skin and o u t of your life. what a great way to start with some hanahana lovin’?🌝💛 📷: @deunivory from our friends at @blackgirlinom
A post shared by Hanahana Beauty (@hanahana_beauty) on Jul 15, 2018 at 10:16am PDT
It's impossible not to fall in love with Hanahana Beauty's special story once you hear firsthand from the brand's founder, Abena Boamah, just how much thought goes into each incredible product. Hanahana provides women of color with handcrafted shea butter sourced straight from Ghana. I rely on the shea body butter to soothe and hydrate my skin in the brutal winds of winter, and to give me a glow-up when the sun comes out.
Epara's ingredients are ethically and sustainably sourced from across the African continent. Our healing and deeply moisturising Shea Butter comes from Senegal and Ghana - and the former is also where our first #EparaWoman hails from. • Senegalese model Kinee Diouf, whose graceful and delicate hands are pictured here, embodies the Epara ethos - luxury, bespoke skincare for women of colour. • #theEparaWoman
A post shared by Luxury Skincare for Women (@eparaskincare) on Oct 24, 2018 at 9:45am PDT
This luxury skincare line was birthed out of founder Ozohu Adoh's kitchen, but is now available at Barney's. Women of color willing to invest in sophisticated formulas that will do right by their skin will appreciate that African botanical ingredients are at the heart of each product. If hyperpigmentation and dehydration are your biggest skin ailments, I highly recommend Epara's brightening night balm, which works overtime to target those exact issues.
Comment ✨ if you are spending the rest of the year relaxing and resetting! FYI it’s good for your skin. Want to invest in our #1 Aloe vera gel based moisturizer for PH balanced and hydrated skin or need a re-up? Get it 35% off now 👇🏽. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ We will be keeping our 35% off holiday prices up for pre-orders of Radiate Face Jelly and Body Love Cream until the new year. Get a jumpstart on your 2019 #skingoals. All pre-orders will ship on January 4th, 2019
A post shared by BASE BUTTER ™ (@basebutter) on Dec 26, 2018 at 12:44pm PST
Founder She’Neil Johnson dreamed up Base Butter to serve women of color who care about products made of pure, simple, and good-for-you ingredients. Since the brand's inception in 2015, Base Butter has exploded, and now carries the number-one aloe vera gel–based moisturizer for pH-balanced and hydrated skin. It makes my skin feel like silk.
Be Ours ❤️ In honor of Valentines Day, Were doing a buy one Kit get the other Kit 1/2 off! Now your BAE or Buddy can enjoy the gift of @buttahskin too! Use Code: buttahbae Link in Bio! #supportblackbusiness 📸 @elvispiedra
A post shared by Buttah (@buttahskin) on Feb 4, 2019 at 6:35pm PST
When looking for products to help his skin problems, actor and model Dorion Renaud couldn't find any he really loved, so he decided to create his own. "I created Buttah Skincare for us," he says on his website. Each product is infused with organic shea butter imported from Africa to reinvigorate your skin's natural radiance. I've had the privilege of seeing Renaud's skin in-person, and let me tell you, it made me want to get my hands on his products ASAP. To save my inherently dry skin, I lather the shea butter over rough patches right before bed.
Aba Love Apothecary
DEWY SKIN FOR THE WIN// Love this shot from from @daynaisomjohnson selects of @etsysuccess "Summer's Top Feel-Good Beauty Trends"! As a trend expert and all around fly girl ( peep her profile and soak in that smile 😍)...Dayna's advice: "Ditch the mega contoured cheek and embrace your natural glow this summer" - couldn't agree more! Link in bio 📷 @daynaisomjohnson
A post shared by ABA LOVE APOTHECARY ™ (@abaloveapothecary) on Jun 22, 2018 at 2:33pm PDT
You won't find any synthetic fragrances, petrochemicals, or parabens in Aba Love Apothecary's products. Instead, you'll find potent, botanical ingredients and antioxidants. Founder Aba Gyepi-Garbrah has a passion for plant medicine, which inspired her to infuse healthy ingredients into her products. She received professional training at the New York Institute of Aromatherapy, so customers can be sure that each product is legitimate and will bring a great deal of healing to the skin.
Mary Louise Cosmetics
A post shared by Mary Louise Cosmetics (@marylouisecosmetics) on Sep 2, 2017 at 10:32am PDT
Meet Mary Louise Cosmetics, a brand that was born out of Akilah Releford's dorm room at Howard University. With dreams of creating a "fix-it-all" product that did not compromise ingredients and affordability, Releford created a 100 percent vegan brand best known for its Miracle Serum: an acne and scar-erasing serum that'll give you a glow that cannot be duplicated—scroll through the brand's Instagram to see for yourself).
Beneath Your Mask
This is what #selfcare looks like! How incredibly gorgeous is this image of our Vegan Heal Whipped Skin Soufflé and Polish Detoxifying Body Scrub, by @dirt.naturals? I’m obsessed with Lindsey’s aesthetic. Thank you so much for beautifully capturing this incredible duo @dirt.naturals!🖤
A post shared by Beneath Your Mask (@beneathyourmask) on Mar 10, 2019 at 9:59am PDT
After overcoming Lupus, founder Dana Jackson was inspired to create a brand that meant something to her. The name "Beneath Your Mask" stems from her willingness to to take off her mask with the help of luxury products carefully sourced from clean ingredients. These sleek products serve women who are willing to invest and want to feel good. Trust, the Heal Whipped Skin Soufflé ($28) will take you there.
A post shared by epi.logic skincare (@epi.logic) on Mar 28, 2020 at 10:15am PDT
Dr. Jeanniton, the creator and founder of Epi.Logic, has spent years in her practice working with all skin tones, finding solutions, and discovering what actually works. This led her to create a line that blends both worlds of science and skincare together. My favorite product is the Collagen Renew Growth Factor Serum—once you experience it you'll also agree that there's no other product on the market like it.
Black Girl Sunscreen
A post shared by Black Girl Sunscreen (@blackgirlsunscreen) on Apr 8, 2020 at 9:09am PDT
It's no secret that the majority of sunscreens are not made with women of color in mind, which result in a ghostly white caste on our deep complexions. Black Girl Sunscreen is a brand committed to changing that. Simply, yet powerfully put: "[It's] sunscreen made by women of color for people of color, because we get sunburned too." Period.
Lauren Napier Beauty
A post shared by LAUREN NAPIER BEAUTY ® (@laurennapierbeauty) on Jan 23, 2020 at 9:40am PST
Finally, a line that makes taking off your makeup cool again with the chicest packaging ever. Founder Lauren Napier found a need for beauty minimalists: makeup removing wipes that do it all without harming your skin in the process. These efficient products are packaged for women on the go with minimal time who care about clean ingredients.
A post shared by GOLDE (@golde) on Jan 12, 2020 at 5:49am PST
Skincare and wellness brand Golde uses superfoods to power skincare. Created in Brooklyn by co-founder and CEO Trinity Wofford in 2017, this line of products uses pure, natural ingredients to keep your skin clear, healthy and glowing.
“I love that I don’t feel like I’m wearing makeup and it looks effortless! I’ve been wearing IMAN since forever, so I was uber excited to have ordered this classic. Perfect match to my skin as always! 🤎 #CustomerReview Tap to shop our Second To None Cream To Powder! Product also available on IMANcosmetics.com! Link in bio #IMANcosmetics #BeautyForYourSkinTone #MelaninArmy #BLM #BlackOwnedBusiness #MakeUpOfTheDay #Beauty #motd
A post shared by IMAN Cosmetics (@imancosmetics) on Sep 1, 2020 at 11:32am PDT
A pioneer in the inclusive makeup world, supermodel Iman founded Iman Cosmetics with skin of color in mind. Her motivation was personal: In her modeling days, she often found that makeup artists on shoots simply wouldn't have foundation shades to suit her skin tone. Now, from beautifully pigmented bronzers to the rich cream concealers, Iman has some of the most stunning and diverse color palettes around.
Coloured Raine Cosmetics
A post shared by Coloured Raine Cosmetics®️ (@colouredraine) on May 18, 2020 at 2:48pm PDT
In 2013, Loraine R. Dowdy walked away from her nine-t0-five to create a cosmetic line centered around self-expression. And she doesn't disappoint: Coloured Raine Cosmetics offers a vast shade range of eyeshadows and lip colors with bold color payoff and long-lasting staying power that will surely inspire play.
You still have time to win a chance to kick it with @badgalriri, get glammed up by her team, and get some #FENTYBEAUTY swag! 🙌🏾When you donate to #Rihanna’s @claralionelfdn at omaze.com/rihanna, you enter for a chance to win alladat! . . . Must be 18+ to enter or win. No purchase or donation necessary to enter or win. Promotion not sponsored by Instagram. Ends February 13, 2020 at 11:59 pm PST. See omaze.com/rihanna for official rules.
A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on Jan 14, 2020 at 8:57am PST
Let's keep it 100: Does Fenty Beauty even need an introduction? Since the birth of the brand, Rihanna has delivered top-of-the-line products with all complexions in mind. I can thank RiRi for creating my personal favorite foundation of all time (I'm shade 420), but what's even better, the Fenty Effect (offering more than 40 foundation shades in a range) is real.
Color outside the lines. Blue mood for the holidays using ‘Storm’ and ‘Fierce’ from the Black Magic Color Palette in ‘Savage’ backstage at #NYFW @pyermoss SS 2020 🔥🔥 AVAILABLE at UOMABEAUTY.com #UOMABEAUTY
A post shared by UOMA Beauty (@uomabeauty) on Dec 10, 2019 at 9:38am PST
"This is not multicultural beauty; this is simply beauty, and all are welcome to this beautiful tribe," reads Uoma Beauty's website. Can this go on a billboard? The boundary-breaking brand was founded by Nigerian-born boss Sharon Chuter, an all-around force in the industry who was named one of the 50 most forward-thinking executives shaping the future of the beauty industry by WWD. The Afropolitan-inspired collection doesn't follow a makeup manuscript. The shade-inclusive foundations, vivid lip colors (which I always get compliments on), and newest Brow-Fro pencil aim to tell a different story.
The Lip Bar
Oohhhhhhh! @kissnmakeupxo is showing out! She killed this makeup look with our “Bawse Lady” liquid matte lipstick. 👏🏾 Bravo babe! #makeuplooks #makeupideas #lipbarbabe #melaninpoppin Model: @lovelyfa , hair: @kravekollectionwigs , Photog: @ashimagesphotography
A post shared by The Lip Bar (@thelipbar) on Dec 9, 2018 at 10:42am PST
Before creating cruelty-free and vegan products was on-trend, there was The Lip Bar. After leaving her job on Wall Street, founder Melissa Butler began cooking up clean formulas completely free of chemicals in her home. When it comes to diverse shade ranges for all skin tones and a bold and beautiful color pay-off, The Lip Bar still wins.
A post shared by Mented Cosmetics (@mentedcosmetics) on Feb 1, 2019 at 8:00am PST
For so many years, women of color were excluded from the "nude" makeup conversation. Nude is not one-shade-fits all, and a single beige color is surely not going to complement all deep skin tones. The founders of Mented Cosmetics wanted to redefine what "nude" means for women of color. So they created "nude" lip products and eyeshadow palettes available in a diverse range from deep chocolate to soft taupe. I'm never not complimented on my lipstick when I'm wearing Mented.
AJ Crimson Beauty
The AJ Crimson Artist Kit- Warm To Deep Palette. Some would consider this the holy grail of makeup... _ Everyone claimed to have the “deepest shade” of foundation. You believed them...Until you discovered AJCRIMSONBeauty in shade #8 _ #inspiration #ajcrimson #ajcrimsonbeauty #deepshadeunmatched #makeupforblackwomen #makeupforwomenofcolor #watchthemcopyit
A post shared by AJCRIMSON (@ajcrimson) on Dec 7, 2017 at 6:11pm PST
To put it simply, AJ Crimson is a makeup guru. A seasoned celebrity makeup artist and beauty entrepreneur, he founded one of the first makeup lines to serve all skin tones. “I wanted to create a product inclusive of women of all ethnicities, a product all women could find ownership in and believe in," Crimson writes on his website. "So often, makeup has been designed with a one-size-fits-all mentality, and with black women and women of color my cosmetic line contains shades for women of every ethnic background and skin tone.” His contour palette gives me the chiseled cheekbones of my dreams.
Beauty Bakerie Makeup
A post shared by Beauty Bakerie (@beautybakeriemakeup) on Nov 7, 2018 at 10:51am PST
Beauty Bakerie was founded in 2011 by Cashmere Nicole. Nicole had a dream of creating a makeup company, and even through a battle with breast cancer and raising her daughter as a single mom, she stuck with it. After the rest of the world caught on to the brand's viral liquid lipstick videos—which show the product's miraculous staying power—Beauty Bakerie's success skyrocketed. Dream of putting on a lipstick and never having to touch it again? Get their infamous Matte Lip Whip; it's a crowd-favorite because it legitimately does not budge.
Pat McGrath Labs
THE LIPS HAVE IT ⚡⚡⚡ #McGrathMuse @leomieanderson killing it in the cult-classic #MatteTrance Lipstick Shade ‘ELSON’. Photo by @desiree_mattsson. Create your own full face fantasy when you shop everything on PATMcGRATH.COM
A post shared by Pat McGrath (@patmcgrathreal) on Dec 6, 2018 at 7:15am PST
Pat McGrath, the "Mother of Makeup," needs no introduction. Her products are unparalleled and everything she touches turns to gold. Her iconic makeup brand has turned her into a Black woman who owns a company that's worth more than $1 billion. I stan, celebrities stan, the whole worlds stans Pat McGrath. So, yes, you should 100-percent believe the hype.
✨Building up Beauty ✨ What is you stately for building up your beauty looks in art? All these looks were done on the Same day , back to back on a test shoot. . Do you think I should add this step by step to The Danessa Myricks Beauty Online Universiry? Let me know in the comments below ! . Makeup: @Danessa_Myricks Photo: @Danessa_Myricks Model:@desola.adeyemi at @onemanagement . . Skin: Vision Cream Cover W3, W5 , W6 & W9 Evolution Powder 2,3, Illuminating Veil in “Goddess”, “Desire” & “Queen” @limelightbyalcone “Must Dew” oil . Eyes: Waterproof cushions colors in ; Nightwalk Blue Jay Blue skies Cloud Control Totally Tangerine Kandy Apple Electric Sun Pretty Pumpkin Cotten Kandy Liquid lilac Atlantis Colorfix in “Chestnut” .. Lips Colorfix in “Chestnut” New “The Nudest” Luxe Creme pallette . Brows: Illuminating veil in Desire brushed through the brow @Benefitcosmetics Precisely My Brow Pencil #5 . Find all things color, complexion and glow at Danessamyricksbeauty.com. free shipping in the U.S. For all orders over $60 or Stop by one of our retail locations: 🇺🇸 🇦🇺 🇨🇦 @morphebrushes 🇺🇸@abracadabranyc. 🇺🇸 @Alconeco 🇺🇸 @nigelbeautyemporium 🇺🇸 @frendsbeauty 🇦🇺 @editkit.com.au. 🇺🇸 @camerareadycosmetics 🇲🇽 @nuestrosecretomx 🇺🇸 @norcostcopromua 🇺🇸 @norcostcoatlantacostume 🇬🇧 @gurumakeupemporium 🇬🇧 @tiltmakeup 🇵🇱 @visageshoppl 🇹🇹 @jeulynn 🇵🇦 @mirandamakeupart . 🇺🇸 @themakeupShack 🇦🇺 @scottys_makeup 🇦🇺 @beaudazzledbeauty 🇺🇸 @lillysmakeupbar 🇰🇿@make_up_studio 🇫🇷 @monochromeoff 🇬🇧 @lovemakeupshop 🇷🇺 @beautydrugs.net 🇨🇦@saralindsaythemakeupstore 🇺🇸 @themuaproject 🇺🇸 @musebeautypro 🇳🇬 @707.artistry 🇺🇸@beautylish 🇺🇸@makeupfirstproshop 🇺🇸 @marjanibeautyco 🇹🇼@ulala.asia 🇨🇴@makeupexpertstienda 🇦🇩 @magazinuldegene.ro 🇦🇩 @danessamyricks.ro 🇱🇹 @themakeuplovers.lt . . #danessamyricksbeauty #danessamyricks #colofix #cushioncolors #melanin #smokeyeye #glow #glowingskin #highlighter #nudelip #darkbeauty #editorialbeauty #stepbystepmakeup #beautymakeup #editorialmakeup #colorfulmakeup #makeupart #graphicmakeup #neon #neonmakeup #makeupvideo
A post shared by Danessa Myricks Beauty Makeup (@danessa_myricks) on Mar 4, 2020 at 4:31am PST
Ask any professional makeup artist of color to name their favorite makeup brands, and I guarantee Danessa Myricks will be mentioned. This artisanal-brand was developed to fill a void Myricks was experiencing herself: "As a self-taught makeup artist with minimal resources at my disposal, I had to be creative with the products I had access to, by maximizing their usage and creatively mixing and blending colors and textures to make things work," Myricks wrote on her website. "Even with this I found I was often limited by existing shades and textures and had the desire for more. Thus, the desire to create my own line of products to fulfill this void was born.”
Sunday II Sunday
Infrequent wash pattens can cause sebum build up, which can plug your follicles, weigh down your curls and create inflammation and irritation to the scalp. The Moisture Balance collection with our patent pending Alternsis Botanical Complex helps to: ✨Manage your sebum production so that you do not have to worry about the buildup of these oils between washes ✨Provides moisture to much needed areas of your scalp. This combination of benefits ultimately helps to extend the life of your style with lighter curls and a healthier scalp in 28 days. #taptoshop
A post shared by Sunday II Sunday (@mysunday2sunday) on Oct 7, 2020 at 12:02pm PDT
Leading an active lifestyle has its hair challenges: You sweat. You shampoo. You repeat again and again. And you're likely dealing with moisture loss or scalp irritation. Sunday II Sunday, founded by serial entrepreneur Keenan Beasley, is a high performance line of treatment serums, oils, and sprays designed to help. A standout? The Soothe Me Daily Scalp Serum, a gentle cooling serum that calms inflammation and itchiness and keeps flakes at bay.
✨Q: I'm looking for something to give me bomb definition that lasts but also doesn't need a lot of layered products to work. Can you help? - A: Choose either of these 2 High-Hold Holy Grail products: 🍢Almond Marshmallow Hydration Serum OR 🥥Coconut Shea Curling Jelly - Then finish your style with a conditioning edge control—our Coconut Shea Control Edge Glaze - 🛍️ Available at #walmart #HEB and online at #Amazon and #EDENBodyworks. Tap the photo in bio to view more high definition products
A post shared by EDEN BodyWorks (@edenbodyworks) on Apr 14, 2020 at 12:01pm PDT
Since 2004, Eden BodyWorks has been supplying the natural hair community with top-of-the-line hair care essentials. Founder Jasmine Lawrence took to her kitchen to dream up her inaugural hair product line after being inspired by naturally-derived ingredients that do wonders for hair health. Every product is loaded with vitamins and rich oils to keep hair moisturized and primed for styling.
we’re proud to announce that you can shop our full collection on @sephora dot com. click the link in their bio to add everything to your cart before it’s gone over there too 😬 . #cleanatsephora #adwoabeauty
A post shared by adwoa beauty (@adwoabeauty) on May 7, 2020 at 3:44pm PDT
Founder Julian Addo launched Adwoa Beauty in 2017 to fill the industry's lack of hair care options for kinky textures. Known for its sleek, minimalist packaging and rich formulas, the line has a couple must-try essentials: the ultra-hydrating and frizz-fighting Baomint Moisturizing Curl Defining Cream and the Protect and Shine Oil Blend that keeps hair hydrated and defined for the long haul.
We are extending ourselves a little grace this weekend and will enjoy a long overdue and much needed wash day with these goodies. Treating our body and mind right keeps us strong for the long road ahead. What are you doing to practice self care this weekend? (📸: @passiboo) . . . #uhaihair #selfcare #blackbusinessesmatter
A post shared by Uhai Hair (@uhaihair) on Jun 5, 2020 at 11:08am PDT
Dealing with a flaky scalp and treatments that ultimately dried out her hair, Susan Edwards was emboldened to created a natural, nourishing solution of her own. At the core of her line Uhai Hair: the antioxidant-rich African superfood baobab oil, which helps shield hair from environmental damage and dryness while soothing irritated scalps. It's found in everything from the edge gel and treatment oil to styling creams and the nourishing conditioner.
A post shared by Briogeo Hair Care (@briogeo) on Feb 1, 2019 at 8:18am PST
Founder and CEO of Briogeo Nancy Twine wasn't fulfilled by her job on Wall Street and knew her life's true calling was working in beauty. She credits her grandmother, who taught her DIY recipes as a child, for igniting her passion for hair. Now, Twine is the youngest black woman to launch a line of shampoos, conditioners, hair masks (and more) at Sephora, which is major. Her products are created for all hair types, and made of antioxidants, oils, and vitamins to ensure stronger, healthier hair.
A post shared by Taliah Waajid Natural Hair (@taliahwaajidbrand) on Aug 23, 2018 at 12:54pm PDT
For more than 20 years, Taliah Waajid has been leading the natural hair movement with sustainable products. Curly, coil-y, kinky, and wavy girls: She's got you covered. Every single shampoo, oil, conditioner, and hair mask has moisturizing, conditioning, and cleansing benefits made specially for natural hair textures. Waajid's Green Apple Collection reigns supreme in my book because it makes my hair smell amazing for days.
The Mane Choice
What’s your favorite product(s) in the Pink Lemonade Collection? . . @SallyBeauty @Walmart @Walgreens @heb . . #TheManeChoice #TheManeChoiceInWalmart #TheManeChoiceInSally #TheManeChoiceInHEB #TheManeChoiceInWalgreens www.TheManeChoice.com 📷 @laporchatanzale
A post shared by The Mane Choice Hair Solution (@themanechoice) on Nov 17, 2018 at 2:15pm PST
When beauty, health, and science collide, you can expect something beautiful to happen—as in, gorgeous hair. The Mane Choice was created by a physician and registered nurse duo, who combined vitamins and nutrients in solution-based products, with healthy hair as the top priority. Want longer hair? Get your hands on their hair growth oil ($10).
New STYLING products 🚨 alert!!!! We are in Las Vegas, Nevada at #cosmprof showcasing our 3 new styling products...the #GTC (ginger, turnip, and 🥕 carrot) TEXTURE STYLING MOUSSE, DAILY LEAVE IN, and CURLY CREAM!!!! We are sooo excited to share these amazing products with all of you! Comment below which styling product are you most eager to try?! 🙌🏽🙋🏼♀️💁🏽♀️🙆🏿♀️😍
A post shared by Rucker Roots (@ruckerroots) on Jul 28, 2018 at 4:38pm PDT
Rucker Roots was started by two sisters with a family history rich in healthy hair. In the 1980s, their mother created her own concoctions from their family garden, using oils, mayonnaise, eggs, avocados, and more, and the girls grew up with a love for hair products. Inspired by their mother's use of the garden, Rucker Roots' shampoos and conditioners are derived from vegetable roots and vitamins to meet the needs of every naturalista.
THIS LINE RIGHT HERE 🔥🔥🔥🔥 Y’all so @mielleorganics recently came out with this wonderful line that is meant for strengthening the hair! The Rosemary Mint Collection has climbed its way to one of the top collections for me! All of the products in this line is infused with biotin & encourages hair growth 🙌🏽 also I love the smell it’s strong but I like strong mint 🤷🏽♀️ . . The Shampoo nourishes and cleanses my scalp properly and it never strips my hair...it leaves my hair feeling moisturized....also it has a great lather a little goes a long way! . The Hair Masque restores moisture and leaves my hair feeling soft and hydrated, it very creamy and has great slip! This Masque made its way to my top deep conditioner/masque list . The Styling Crème is between a cream and gel texture. It has very great slip and leaves my hair defined and moisturized! . The Oil is great for daily use for the scalp massages. This oil has more than 30 essential oil and nutrients. I personally give myself scalp massages with this oil but can be used for breaking cast and sealing your hair! Line available at @target styling creme Available at MIELLEOrganics.com 📸 @ natural_cp #rosemarymint #shampoo #hairmasque #stylingcream #essentialoils #oil #biotin #naturalhairgrowth #hairgrowth #natural_hair_journey #naturalhair #protectivestyles #moisturizer #haircare #haircareproducts #haircareroutine #naturalhairroutine #hairblog #hairblogger #naturalhairblogger #naturalhairbloggers
A post shared by Mielle Organics LLC (@mielleorganics) on Jan 30, 2019 at 6:30am PST
Oftentimes, people make the mistake of grouping natural hair into one category. Wrong. Within natural hair, there are different curl types and a range of textures, which require different products. Mielle Organics understands this, and has focused on becoming the number-one haircare line for thick, curly type 4 hair (a more coarse natural texture). Founder and CEO Monique Rodriguez has a background as a registered nurse, and her experience in science helped her craft products full of minerals, amino acids, and herbs that enable healthy hair to thrive.
A post shared by PATTERN (@patternbeauty) on Dec 31, 2019 at 9:09am PST
Tracee Ellis Ross told me it took her 10 years to create Pattern Beauty: a line of natural haircare products made for women with 3b to 4c curl types of textured hair. "The decision makers of the beauty world just didn't understand the magnitude, importance, beauty, and breadth of the curl community," Ross said in our interview. "I'm not saying everyone should go curly. But treat your hair with love, and develop and blossom in your own sense of selfhood; that's the most important journey. Embracing your beauty is a form of activism." You can trust that as one of us, she's putting on for us.
A post shared by Camille Rose (@camillerosenaturals) on Apr 7, 2020 at 7:45am PDT
Created in 2011 by a mother of five, Janell Stephens dreamt up Camille Rose in her small kitchen. At the time, much of the haircare market was saturated with hash chemicals—especially products that spoke to the natural haircare community. Camille Rose is a line of over 30 ranges of product full of good-for-you, vegan ingredients that will breathe life back into your curls.
The Wrap Life: Your package will be delivered Wednesday. You: WHEN IS THAT? Quarantine got us forgetting what day it is. 😂 We’re working on adding new items to the website, thank you for your patience, and don’t forget to sign up for our newsletter for a restock notice.
A post shared by The Wrap Life (@thewraplife) on Apr 30, 2020 at 10:39am PDT
Wrap Life intentionally celebrates Black women through beautiful imagery and head wraps made with care. "The Wrap Life was inspired by West African expressions of head dress," the brand shares on their website. "We wear head wraps because they’re beautiful, fun and they allow colorful self-expression." And you should, too.
So you still haven’t copped a Mother’s Day gift? 🧐 Don’t worry, we got you covered! Our lacquers are 30% OFF all week long 🎉 Visit suiteleven.com to shop the sale 💅🏽 . . . @memewashere321 in LIT.erally
A post shared by Suite Eleven (@suiteleven) on May 6, 2019 at 7:50am PDT
Suite Eleven, founded in 2018 by Ariel Smith-Liburd, is a cruelty-free, vegan nail collection suitable for every skin tone. Enjoy an eye-catching manicure by giving shades like From Brooklyn With Love (a bold true red) or Lauryn Hill & Chill (a vibrant yellow hue) a try.
Auda B Beauty
A post shared by Àuda.B ™️ (@audabbeauty) on Jun 12, 2020 at 9:18am PDT
Dreamed up by Samara Walker, Auda B Beauty offers gel-worthy polishes in vegan, 10-free formulas. Choose your perfect shade from a wide palette and seal the deal with the Jetsetter Top Coat for a 7-10 day, chip-free finish. When you're done, try the nail-strengthening, acetone-free Soy Polish Remover loaded with vitamin A,C,E.
A post shared by pear nova nail lacquer (@pearnova) on Jun 12, 2019 at 6:23am PDT
Pear Nova, created by Rachel James, is a collection of chic nail shades for all complexions worn and loved by Hollywood starlets like Issa Rae. The vegan formulas reimagine shades to work exceptionally well on women of color, like their BRWNGRLMGC collection of neutrals with names so iconic they're worth noting here: Cle F*ckin Patra, Frida Be Bree, Michelle Our Mama, and of course, Dianna Boss. So good.
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